PAPER-III

MANAGEMENT

Signature and Name of Invigilator
1.
(Signature)

(Name) Roll No.


2.
(Signature) (In figures as per admission card) (Name)



D 1 7 1 0

Roll (In words)
Time 2 1/2 hours] [Maximum Marks 200
Number of Pages in this Booklet 32 Number of Questions in this Booklet 19


Instructions for the Candidates
1.
Write your roll number in the space provided on the top of this page.

2.
Answer to short answer/essay type questions are to be given in the space provided below each question or after the questions in the Test Booklet itself.


No Additional Sheets are to be used.
3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below
To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet.
Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given.
4.
Read instructions given inside carefully.

5.
One page is attached for Rough Work at the end of the booklet before the Evaluation Sheet.

6.
If you write your name or put any mark on any part of the Answer Sheet, except for the space allotted for the relevant entries, which may disclose your identity, you will render yourself liable to disqualification.

7.
You have to return the test booklet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall.

8.
Use only Blue/Black Ball point pen.

9.
Use of any calculator or log table etc., is prohibited.


wT t cli wm
1.
1 ttm t 1l t ti di1 Rt m l 1 Rt 31 Rt tm q Rt mm mu I

2.
m t 1 p m q 1 p i Rt ti 1 p ti dW Rt, 1 p l t i 1 p ti 1 t l 1 p ti q it mitl t t mRt 1 Rt tt mm mu l t I


rcli wm ci lr 3w ci F ci l I
w dw t ci
3. 1 Rt 1 1 p Rt 1 tt t t 1 Rt, 1 p i t itt it " I 1 ttm t 1 T1
i 3 1 l tT m t 3 1 tm t d i m mm mu " T1 ti
i t 1 p i u
mm mitl t " i " T1 3 1 l t t

l T m" i t 3 iRt
1 p i ut ti mm dti i Rt 1 t" 1 Rt m T i T " i
tm m i t .it m I um t t l mq t iRt-m i 1i i Rt iR t I
ci: w w w l R w >ci cli w w ciT ci l T t >ci ci m t wci l w l t I R l w w >ci wF i t w/w cii t t q 3 l t t Tw m i t t t 3 wciT 1 T w pci ciT . >wz w w >ci Tci ci t d T i d l m d w RT t T
ci cli w cli wm 3 w ci l w wi z wR l Fl I
ci m l m t I r t d cli q R l 3 w ciT w >ci w m T Fl T 3 t T 3 w ci l 3w i wR F I
w l
4.
3 itRt mitl t T l t m i t 1t I

i t 1

5.
dW Rt-1i iti 3 i11 i (Rough Work) iRt t ti mm ml i t t 1 ttm t i 1l t mitl t t3 t t I

6.
l mit 3 1 dW Rt-1i 1 Rt 31 l i t 1 m m"t 3 1 i 1 tt1 tt t ti, m i 1 1 T 1 Rt itt l 3 m i iRt t t t t 1 Rt 1 ti mm l t 3l iRt mitl t "

tTl t tml l T t I

7.
3 1 1 i m Rt 1 i tt titl t


i t 1 Rt 1 tt t t 1 Rt dW Rt-1 i t m 3l i t t 3 Rt t 1 Rt 1 1 ti q it 31t 1 Rt 1 1 t q ttRt m t iRt " l I
8.
cli: m Tm l/ci m l q m rkz w ci li m ci t

t T r I

9.
wciT 1 T w pci ci ci c>im lz m zl q m 3 wR ci w pl F I






D-17-10 P.T.O.

MANAGEMENT
PAPER III
III

Note This paper is of two hundred marks containing four sections. Candidates are required to attempt the questions contained in these sections according to the detailed instructions given therein.
i m m . q
f I 3 mi a mln . f
20
0

3fcn cn i f . f

4

m i f f cn l . c 3l T mi f l T f l ma m c i i I a iln 3l
SECTION I mmc
I Note This section consists of two essay type questions of twenty marks each, to be answered in about five hundred words each. ×
20 40 marks)
mf
20

3fcncln .a cn m iI maflcn cn lTT Tq

m
500

.i 3m lmaiI ×
20 40 c
. c
1. Differentiate between Human resource management and Human resource development. Discuss the functions and objectives of Human resource management.
f 3 la m cn 3a cnm I m.cln cnfl f .f
m..'f l cn'm cn I


OR


What is Brand Equity Describe some of the major brand building tools. If you have to build a new brand in the apparel category, suggest a brand building strategy.
. f f m nu cln cn mf mcnu cn muim I fmi3mcn l ml cn
c cfi? ..'lf. fmil, a l mcn f-m nuu'mafcn3m.iTl?
.cn .

OR


Describe the steps involved in calculating Weighted Average Cost of Capital. Explain Security Market Line approach to estimate cost of equity.
m a 3am. lTammcnl cln mTcnmuim I alTa3 macn l cln ml

.mmama.l cnu l

m.lcnm cnm I

OR


What is the thrust of trade policy in India since 1990-91 What are the different types of schemes/incentives that have been announced through EXIM policies in India
a f m cn 1990-91 l .lmcn m ii? maf. mcn
a 3f a-mfna m mcn I m la l u cn'Tn
i cn'.

2. Distinguish between 'Recruitment' and 'Selection'. Explain the steps in the selection process. . 3a m cn I m mcnf cln mTcn' fmf cn I
OR

Explain the stages in the new product development.
ami m cn cln lm cnl m cn'm I

OR

What are the motives for holding cash Describe the strategies and options to invest surplus cash.
lcn ucn l cln 3mm lcn cf 3m llcn cnl m mflm acn l u 'maf mcnlm cn uncn'm I

OR

What are the different types of foreign capital flows Why do the countries usually follow a very cautious approach towards opening up the economy for these flows
m il m micln mm mcn cn l micln mlilmf: 3m 3cna cn l m lll i a cln cn lu cn l cf 3m al
SECTION II
m
c
II
Note This section contains three questions from each of the electives/specializations.

The candidate has to choose only one elective/specialization and answer all the three questions from it. Each question carries fifteen marks and is to be answered in about three hundred words. ×
15 45 marks)
mf maflcn l cn cn n Im lqa l c

3

m iI 3f cn l clnl cn l cn n I m lqacnl cln a m cn iliI maflcn m
1
5

3fcn cni cn
lT T c

30
0

i 3mlm aiI ×
15 45 c

Elective I
I

3. Describe various causes of grievances. Discuss the procedure adopted in Corporate India for handling grievances.
m m li3cln mm cnu cn un cn I a'fcnml mm li3cln m uil
.a momaf m cn'm I
4.
Explain 'Trade Union'. Discuss the tactics adopted by unions to influence the management. f fmfcnI fcln m cn l mmacn l ll a'cn m I

5.
What do you mean by 'Employees' Welfare' Present the arguments for and against Employees' Welfare.


cn cnlf u l 3mcn cf3fi? cn cnlf ucln m mm acnn maa cn I
OR Elective II



II

3. How do you plan and execute advertising
3mmq m fl 3 l cn l cnf n a cnT
4. How do you evaluate the performance of channel members
'lifcln cnf n m mi cn lf fcn3mcn l cnT
5. Explain the different tools used in sales promotion.
mcn'-3m mo mflTi ll ll mm fmfcn'm I
OR Elective III


III

3. Critically evaluate profit maximization versus wealth maximization goals of finance.
l 3mcna cnu 3m cna cnum 'flf cn a cn lf fcn cn'm I
4. In what respects do 'common size financial statements' and 'comparative financial statements' differ from each other Give their uses and limitations also. l 3cn ll m u cn m u cn i l l mcn mcn m cln
mf lT aI
5. What are different financial risk management tools Explain the situations in which they are applicable.
m lmm m mcnucf m m maf cn l m cn'm m l l Tiall iI
OR Elective IV


IV

3. Discuss the various export financing schemes available to Indian exporters.
a'fmf nacn cn l ml mm mf nam l 3 cn m ucnI
4. Bring out the objectives and the functions of W.T.O.
m f m fT. l.) cln lf3cnf l cn l m cn'm
. (lf I
5. Briefly explain the merits and demerits of Globalisation.
'cnucln Tu l fmma fmf cn I
SECTION III
m
c
III
Note This section contains nine questions of ten marks, each to be answered in

about fifty words. (9 ×
10 90 marks)
mf
10
10

3fcn cln
9

m i I maflcn m cn lT T q

50

i 3m lm aiI ×
10 90 c

6. Differentiate the price and output determination under perfectly competitive market and monopoly by the firm in the long run.
ncnl mu n m mam cn3 cnmcn 1n n cln 3 a3 ami-m nu 3a cn'm I
7. Explain the physical and psychological barriers in Communication.
fmlu 3 l macn l qmcn 3cn' fmfcnI
8.
What is 'Induction' Discuss its main features.
m cfi? m mm la3cn' m cn'm I


9.
Describe the important sources of long term finance for capital budgeting projects.


m .Tmmf l3cln mli' ncnl cln imu n lacnm ui'm I
10. Examine the concept of Customer Relationship Management.
Ticn m 3 u cn lf fcn cn'm I
11. Fit a linear trend to the following data by the least square method and estimate the demand for the 2011. Year 2000 2001 2002 2003 2004 2005 2006 Demand (000 units) 75 70 72 69 50 54 37
m mlmma3cn m f a T n mul' mm cn m malTf3 2011 ami T cn 3 lT
r
2000 2001 2002 2003 2004 2005 2006 l
T
75 70 72 69 50 54 37
WW (000

12. Describe the role of MIS in the modern business system. How the modern computer system facilitates the implementation of MIS effectively
3 m cn f fmul' 3 n .m cn cnm ui'm I 3 n cnl m .fT l lTcn l 3 m cn cnmf m cniacn ifcn ilT
13. What do you mean by Portfolio Analysis Discuss BCG Growth-Share matrix.
mln1nlmlf l mllu l cf3mmfi? Tl -lf mc fmfcn'm I
14. Elucidate the types and characteristics of Entrepreneurship.
..acln mcn 3 m m a3cn l m cn'm I
SECTION IV m
c
IV

This section contains five questions of five marks each based on the following passage. Each question should be answered in about thirty words. ×
5 25 marks)
mf m mlmmamm' lim3 ma T
q

5

m iI maflcn m cn lT T c

30

i 3m lm aiI maflcn m T
q

5

3fcn cniI ×
5 25 c

Late Prof. C.K. Prahlad of Michigan Business School has demonstrated the fallacy of several traditional management, cliché's about markets in developing countries which he had termed 'Bottom of the Pyramid' or markets. The following are some of the illustrations which he gave for explaining how the Bop markets are developing.
GSM handsets used to be sold for 1,000 in India, and the market was small. As average price dropped to 300, sales began to pick up. However, when Reliance came up with its 'Monsoon Hungama' offer with 100 free minutes, multimedia phone with up-front payment of 10 and monthly payment of 9.25, the company received 1 million applications in 10 days. The product mix offered is of an incredible range including news, games, audio-clips of movies and favourite songs, stock quotes and the availability of the internet.......... Today India is the fastest growing wireless market of the world.
Casa Bahia, a firm in Brazil provides credit to poor customers in order to enable them to buy high quality home appliances through a sophisticated credit rating system. The size of Indian shampoo market is as large as the US market. MNCs like Unilever, Proctor Gamble have made 90% in roads in that market through single serve sachets of high quality shampoo. Similar devices have scored success in the market for jams, ketchups, biscuits and coffee.
The ITC e-choupal has become a runway success with Indian farmers who had earlier to depend on Government managed markets (or mandis) once they went to a mandi they had to sell at the then going price. Moreover, the local merchants who controlled the market often ill-treated them. Now the same farmers can access information on the web and can decide upon the price, quantity and the place of sale.
The Jaipur Foot invented by Mr. Ram Chandra, is India's answer to the demand to the prosthetics or artificial limbs. Based on the notion that 'Indians do not wear shoes to the temple or in the kitchen', and on the fact that the Indian farmer has to work for long hours in the paddy field in standing water, it is an unique invention, being durable, comfortable, flexible as well as cheap. The success of the Jaipur Foot has led to large scale demand in many countries.
In each of the above illustrations you will find one (or more) implicit problem associated with Bop markets that have been addressed.
Tfm l. '.cln. mli, m m T mufcnl, l lmmmcn m af3 m cn
il cln cncln lm caf cn l lfI il cncn l m cnmi 3 3l m
cn cniiI m mlmmacn fmf imcn il 3l cncln m cncn l m cnl cln ml
iu l a 1000 cln mcncna l l 3 cn l I 3 a 300 acn mTT n al cnmcnf .l lTI mlf f l 100 m m:lcn, cn.T' 10 3ifT' 3 9.25 m cn 3ifT' cln ifT cln mi cln cn ml mcnf a l cnm cnl 10 mi cn mmlf 3li mmai I fiami-m u l 3m lf m ll, m1nl cln u T cn cln a 3 u l ml cln mi mif l I 3 a m l M'all .l f ll cn iI
cn mif cn 1n m nTicncnl fcnm a mcn nu.numif l al i amcn l T u ll llmcnum 'icn I m cn f cn ma m liI i 3n n a'fmcn cni 1nli3iI i l m n cn m a cn
cn m m f f f.m m c f Tl l l cn T u ll cn f ca cln ml m cln
cn cln 3m l ml l mlf I l l .fT -3m m cn 3 cn 1nl il
iI

uf) m 3ma im a I cn u l mi3m aI
3 al 3 m m cn cnmmfui la mf: cln ifni cnal I 3 mcn
cnl l mma cn cna l ia 3 m cnf -lcln l munfll cna l iI
fm m cnm nu-cn l a m cnm 3fTcn' macn cn mf iI
a fi fa mcn l fmi3 amicn i. al, 3fi afmcn a 'fmcn cln mla m .lm cln fT l mm.limai, fi mnucn l3 icf mcn fi fm m 3 ifcn, m cn.n 3 aiI fm m 1nla l cln ml cnn il mlT cnl mi mcnf iI
3l m cn l a3mcnl cn 3m cn) mmi a fmllT m l lmamcnfTfiI
Answer the following questions
m mlmma m cln
15. Identify the problems in each case and comment on the solutions offered.
maf lcn cln f3cn' cn'm 3 f3cln mi cln m mmu cn'm I
16.
Identify the beneficiaries and enumerate the benefits.

17.
What do you think are the so called cliche's about Bop markets, customers and environment that Prahlad sets out to demolish


l m cn'm 3 cln l cn l mT I 3mcln m l cn m cafi l 3l m cn Ticn 3 a ucln l m'mlai3 m iml. mli ma cn 'ial
18. Comment on the underlying strategy for developing Bop markets.
3l m cn cln m cn cln ml 3 a mia u m m mmu cn'm I
19. Bring out the major contributions of Late Prof. C.K. Prahlad in the area of
management.

ml. '.cln. mli m l mif l T m mf lT i cn l m cn'm I
Space For Rough Work


FOR OFFICE USE ONLY
Marks Obtained
Question Number Marks Obtained
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19


Total Marks Obtained (in words) ...........................................
(in figures) ..........................................
Signature Name of the Coordinator ...................................
(Evaluation) Date .........................

D-17-10 32