DISTANCE EDUCATION
M.A. (MC (MJ MC) DEGREE EXAMINATION,
MAY 2017.
ADVERTISING
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. Explain the development of advertising in India.
2. Define the purpose of advertising.
3. Describe the Body copy.
4. Define the functions of advertising.
5. What are the outdoor advertisings in India
6. Define media mix
7. Define the structure of an advertisement.
8. Define ASCI
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the structure of an advertising agency and also
define its staff and functions.
10. Describe the types of advertising and psychology of
advertising.
Sub. Code
21
DE-309
2
sp4
11. Explain the fundamentals of arts in the layout and design
of ads.
12. Explain the measuring advertising effectiveness.
13. Describe the code of advertising practice of the ASCI.
14. The code of commercial advertising on AIR. Explain.
15. Explain the following
Brand image
Slogan and logo.
Demographic brand positioning.
Marketing mix.