DISTANCE EDUCATION
M.A. (MC JR)/MJMC DEGREE EXAMINATION,
MAY 2016.
ADVERTISING
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. Differentiate publicity and advertising.
2. Differentiate public service ad and commercial ad.
3. Explain the new trends in advertisements.
4. What is media buying in advertisement?
5. Explain Ad Rivalries with example.
6. What are the influence and effectiveness of advertising on
adults?
7. Types of advertising.
8. Structure of an Ad Agency.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. What is target audience? How will you set target
audience for your ad? Explain.
10. Elucidate the Impact of advertisement on society.
Sub. Code
21
DE-3496
2
wk10
11. What are the functions of advertising?
12. Explain the importance of logo and slogan with example.
13. What is the code for commercial ad on AIR?
14. Explain the development of advertising in India.
15. Explain the following
Brand image.
marketing
Sales promotion
AIDCA.