DISTANCE EDUCATION
M.A. (MC DEGREE EXAMINATION,
DECEMBER 2017.
ADVERTISING
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. What are the functions of advertising?
2. List out the importance of advertising in marketing
process.
3. Discuss the layout of advertisement.
4. Outline the process involved in media scheduling.
5. Highlight on the importance of psychology of advertising.
6. Discuss the copy writing techniques.
7. Explain the planning process of advertising.
8. What are the fundamental contents in advertisement
design?
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. What is advertising agency? Discuss the role of
advertising agencies.
10. Explain the recent development of advertising in India.
Sub. Code
21
DE-2612
2
Ws 5
11. Explain the various appeals in advertisement.
12. What are the professional organizations in advertising?
Explain their functions.
13. Discuss the code of advertising practice prescribed by the
Advertising Standard Council of India.
14. Explain the code for commercial advertising on
Doordarshan.
15. Describe the features of various types of advertising and
their merits.
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