DISTANCE EDUCATION
M.A. (MC and JR)/MJMC DEGREE EXAMINATION,
MAY 2018.
ADVERTISING
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. What is an advertisement? Explain its types.
2. What is stereotypic representation in advertisement?
3. What is copy writing?
4. What is advertising campaigns?
5. Explain media buying and media selection.
6. Explain about new trends in advertising.
7. Explain the various rules and regulations in advertising.
8. Explain the difference between advertising and the
publicity.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the growth of advertisement industry in India.
10. Enumerate the various sales promotion techniques.
Sub. Code
21
DE-3712
2
wk4
11. "Advertising encourages the possession of material goods.
This instant gratification takes the human mind away
from the finer things of life" Elucidate.
12. Explain about the various department and its functions
in an advertising agencies.
13. Elaborate current standard of advertisement in various
media.
14. "People are increasingly interested in not only the
product and service they buy but the company behind the
product" Elaborate.
15. "Advertising is influences the audience and buying
behaviour" Do you agree?
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