B.Pharmacy (Semester VIII) Examination, 2017
PHARMACEUTICAL BUSINESS MANAGEMENT
Day and Date Monday, 8-5-2017 Total Marks 80
Time 3.00 p.m. to 6.00 p.m.
MCQs/Objective Type Questions. (16×1=16)
I. Choose the correct alternative.
Coordinating peoples and human resources to accomplish organizational goals
is the process of
Planning Directing Management Leadership
The form of business organization that has the largest sales volume is
the
Partnership Corporation Cooperative Multinational
The simplest form of business ownership is a
Proprietorship Partnership Cooperative Cooperation's
provide information about content, taste, durability, quality,
price and performance.
Brand personalities Brand names
Brand positioning Brand equity
One of the features of marketing research is
It is multi-tasking It is multi-purpose
It is multi-natured It is multi-disciplinary
The primary functions of market representative are
Market research Distribution working
Availability of product All of the above
Before beginning the market segmentation process, a firm should
Identify bases for segmenting markets
Forecast total market potential
Forecast market share
Select target market segments
Which techniques is used to collect data has been previously collected for a
purpose other than the current research situations
Secondary research Primary research
Desk researches None of these
The process that creates changes in behavior is called
Selective adaptation Learning
Involvement Attitude adjustment
10) refers to the process of identifying and attracting job seekers
so as to build a pool of qualities job applicants.
Selection Training Recruitments None of these
11) What does quantitative research measures
Feelings and opinions Numbers and figures
Numbers and feeling None of these
12) For which stage of the product life cycle is the size of the decision making
unit typically large
Introduction Growth
Maturity Decline
13) The maximum number of partners allowed in case of a banking firm is

20 10
30 50
14) Mail order business is
Wholesale trade Direct selling trade
Retail trade Retail trade by post
15) Assignment of work to a subordinate means
Delegation Promotion
a and b None of these
16) When at least 51% shares of a business of organization are in the hands of
governments it is called
Public corporation Govt. company
Public company Departmental organizations
II. Answer any four
Define the terms marketing mix and explains four variables.
Writes qualities of good leaders.
Describe the process of planning functions in the managements.
Write the salient features of delegation of authority.
Discuss in detail marketing of generic drugs.
III. Answer any four
Explain the distribution channels of pharmaceuticals.
Write a brief note of pharmaceutical industry in India.
Discuss in a short about Joint Hindu Family Business.
What is branding Discuss the various brands.
Write a brief note on consumer behavior.
IV. Answer any two
Describe the different methods of sale promotions with suitable examples.
Draw the product life cycles and explain the phase's. What is its importance.
Explain the term leadership. Write its salient features and its importance.
V. Answer any two
Explain the term business and discuss the main features of various business
organizations.
What are the different methods of recruitment of pharmacists
Define and explain the importance of
Marketing research
Market segmentations