B.Pharmacy (Semester VIII) Examination, 2017
PHARMACEUTICAL BUSINESS MANAGEMENT
Day and Date Saturday, 2-12-2017 Max. Marks 80
Time 3.00 p.m. to 6.00 p.m.
I. Choose the correct alternative (1×16=16)
Which of the following would be included in the controlling functions
Measuring results against corporate objectives
Explaining routines
Setting standard
Giving assignments
Marketing channels that involves no intermediaries to made their products
available to final buyers is classified as
Direct channels Indirect channels
Flexible channel Static channels
Primary data of market information is
Published Unpublished Unbiased All of the above
Co-operative plays an important role in
Aerospace Agriculture
Manufacturing All of the above
is a strategic activity and is used to differentiate and distinguish a
brand to that a consumer understand the brand, not just remember it.
Brand heritage Brand anatomy
Brand positioning Brand extension
When companies combine existing brand with new brands, brands are called
Parent Brand Product extension
Brand extension Sub brand
Seat
No.
Set P
Set P
SLR-TH 45
What is the first stage of the consumer decision process
Information search Problem recognition
Alternative evaluation Purchase
A process by which manufacturers and retailer help customers to differentiate
between various product in a market. This is called
Diffusion Innovation
Market testing Branding
With respect to consumer behavior, ones friends and relatives could be
considered a
Impersonal influence Reference group influence
Perceptual influence None of these
10) A commonly used basis for segmenting consumer markets is
Organizational size Demographics
Product type Price
11) Which of the following are applications of consumer behaviours
Marketing strategy Regulatory policy
Informed individuals All of the above
12) Coordinating people and human resources to accomplish organizational goals
is the process of
Planning Directing
Management Leadership
13) What is the main objective of the recruitments and selection process
Recruits the right candidates Meet the high labour turn over
To reduce the costs of recruiting None of these
14) Collection, analyser and reporting of available data for any given marketing
situation is classified as
External database Outsource database
Marketing research None of these
15) A partnership business the number of partners should not exceed more than
20 40 30 50
16) A wholesales deals with items manufactured by a single firm or company is
called
Stockist Retailer A B None of these
II. Answer any four
What are the salient features of sole proprietorship business
Explain the concept of mix in marketing.
Define the terms sales promotions and advertisements.
Write the importance of managements.
Explain the importance of delegations.
III. Answer any four
Explain about the uniqueness of medical products.
What are the objectives of the sales promotions
Discuss the various qualities of a PSR.
Write in brief advantages of market research.
Write short notes on training of pharmacist.
IV. Answer any two
Enumerate the principle channels of distributions of goods from producers to
consumers.
What is recruitment What are the different methods of recruitment of
pharmacists
Explain in detail about Pharmaceutical market in India and Pharmaceutical
industry scenario.
V. Answer any two
Explain in detail about product life cycle.
Discuss in a brief about importance and reasons of branding.
Explain in detail about consumer behaviors and market behaviors.