B.Pharmacy (Semester VIII) Examination, 2018
(New CGPA)
pharmaceutical business management
Day and Date Monday, 7-5-2018 Max. Marks 70
Time 3.00 p.m. to 6.00 p.m.
I. Multiple Choice Questions/Objective type Questions (15×1=15)
Mail order business is
Wholesale trade Direct selling trade
Retail trade Retail trade by post
The maximum number of partners allowed in case of a banking firm is
15 10 35 40
Coordinating peoples to achieve organizational goals is the process of
Planning Directing
Management Leadership
A commonly used basis for segmenting consumer markets is
Organizational size Demographics
Product type Price
A wholesaler deals with items manufactured by a single company is called
Stockist Retailer
a and b None of these
What is the main objective of the recruitments and selection process
Recruits the right candidates
Meet the high labour turn over
To reduce the costs of recruiting
None of these
P.T.O.
SeatNo.SetP
Set P
SLR-TA 51 *SLRTA51*
Collection, analysis and reporting of available data for any given marketing situation is classified as
External database Outsourced database
Marketing research Both a and b
Segmentation on the basis of values and attitudes and behavioral patterns is an example of
Geographic location Cultural factor
Economical factors Political factors
The market research technique is used to get
Qualitative feedback Quantitative feedback
Both a and b None of these
10) The documents containing the agreement in partnership business is called
Letter Documents
Partnership deed Partner agreements
11) Advertising is a part of function.
Distribution Selling Sales promotion None of these
12) Selling is oriented.
Target Satisfaction
Attraction None of these
13) The psychological factors influencing consumer behaviors are
Motivations, perception, learning and attitudes
Culture, subculture
Reference group, family, roles and status
All of the above
14) Last stage in the life cycle of product is
Introduction Growth Decline Maturity
15) A process by which manufacturers and retailer help customers to differentiate between various products in a market is called
Diffusion Innovation Market testing Branding
Set P
*SLRTA51* SLR-TA 51
II. Answer any five
What are the salient features of Joint Hindu Family business
Comment on uniqueness of medical products marketing.
Write importance of delegation of authority and decision making.
Write in a brief about application of marketing research.
Explain in a brief about marketing mix.
Write a short note on training and recruitments of professional sales representatives.
III. Answer any three (3×10=30)
Explain the various Channels of distribution of goods from producers to consumers.
Define brand and explain in a brief about importance and reasons for branding.
Discuss in detail about market behaviors' and consumer behaviours'.
Explain in detail about Pharmaceutical industry scenario and Pharmaceutical market in India.