Exam Details
| Subject | Public Relations And Crm | |
| Paper | ||
| Exam / Course | EXECUTIVE MBA INTERNATIONALNHOSPITALITY MANAGEMENT (EMBAIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IMHY-023I
EXECUTIVE MBA IN INTERNATIONAL 00 HOSPITALITY MANAGEMENT (EMBA IHM) 1'-Term-End Examination
N
o December, 2016
o
MHY-023: PUBLIC RELATIONS AND CRM Time hours Maximum Marks 100
Note: Attempt any five questions.
All questions carry equal marks.
1. Explain the power of CRM and its success factor with an example from Hospitality Industry.
2. Write a detailed note of "Customer Profitability and Value Modeling".
3. Explain the tools for Computing and Managing Customer Information.
4. Explain E-Commerce and the rules to be adopted for its success.
5. Write short notes on
Ethics and Legalities of data use in customer information.
Behaviour Predictions.
6. Explain CRM Marketing initiatives with appropriate examples from Hospitality Industry.
7. Define Public Relations. Explain its scope and dimensions in Hospitality Industry.
8. Explain the status of Public Relations in Tourism Industry with respect to Foreign Tourists.
9. What are the basic principles of Corporate Public Relations? Explain the Role of Corporate Public Relations in the success of an organisation.
10. Write short notes on
Public Relation Policies
Service Communication
EXECUTIVE MBA IN INTERNATIONAL 00 HOSPITALITY MANAGEMENT (EMBA IHM) 1'-Term-End Examination
N
o December, 2016
o
MHY-023: PUBLIC RELATIONS AND CRM Time hours Maximum Marks 100
Note: Attempt any five questions.
All questions carry equal marks.
1. Explain the power of CRM and its success factor with an example from Hospitality Industry.
2. Write a detailed note of "Customer Profitability and Value Modeling".
3. Explain the tools for Computing and Managing Customer Information.
4. Explain E-Commerce and the rules to be adopted for its success.
5. Write short notes on
Ethics and Legalities of data use in customer information.
Behaviour Predictions.
6. Explain CRM Marketing initiatives with appropriate examples from Hospitality Industry.
7. Define Public Relations. Explain its scope and dimensions in Hospitality Industry.
8. Explain the status of Public Relations in Tourism Industry with respect to Foreign Tourists.
9. What are the basic principles of Corporate Public Relations? Explain the Role of Corporate Public Relations in the success of an organisation.
10. Write short notes on
Public Relation Policies
Service Communication
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Statistics And Economics
- Entrepreneurship Development
- Food And Beverage Service Management
- Management Consultancy
- Public Relations And Crm