Exam Details
| Subject | Public Relations And Crm | |
| Paper | ||
| Exam / Course | EXECUTIVE MBA INTERNATIONALNHOSPITALITY MANAGEMENT (EMBAIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. "Hospitality and Tourism are customer centered industries". Explain how CRM helps in customer service/sales profile and creating demand for these industries.
2. What is CRM Strategy? Explain the three levels of services and the strategy creation in CRM.
3. Define Data Mining. Explain the ethical and legal issues of managing customer information.
4. Define E-Commerce. Discuss the strategies for successful implementation of E-Commerce.
5. Write notes on
Understanding Customer Problems,
Behaviour Predictions.
6. Explain Planning in CRM Programme and how it is delivered with appropriate examples.
7. Define Public Relations. Explain the scope and dimensions of Public Relations with respect to Hospitality Sector.
8. Write notes on
Status of PR in Tourism Industry
Forms of PR check list's
9. Explain the Management and Staff Functions in Public Relations.
10. "Business is nowadays are highly market oriented." Explain how CRM is useful in marketing initiatives.
2. What is CRM Strategy? Explain the three levels of services and the strategy creation in CRM.
3. Define Data Mining. Explain the ethical and legal issues of managing customer information.
4. Define E-Commerce. Discuss the strategies for successful implementation of E-Commerce.
5. Write notes on
Understanding Customer Problems,
Behaviour Predictions.
6. Explain Planning in CRM Programme and how it is delivered with appropriate examples.
7. Define Public Relations. Explain the scope and dimensions of Public Relations with respect to Hospitality Sector.
8. Write notes on
Status of PR in Tourism Industry
Forms of PR check list's
9. Explain the Management and Staff Functions in Public Relations.
10. "Business is nowadays are highly market oriented." Explain how CRM is useful in marketing initiatives.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Statistics And Economics
- Entrepreneurship Development
- Food And Beverage Service Management
- Management Consultancy
- Public Relations And Crm