Exam Details
| Subject | Public Relations And Crm | |
| Paper | ||
| Exam / Course | EXECUTIVE MBA INTERNATIONALNHOSPITALITY MANAGEMENT (EMBAIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Define Customer Relationship Management. Explain how CRM is helpful in creating demand for Hospitality and Tourism.
2. Explain Service levels, scope of customer service and CRM Strategy.
3. Write notes on:
The tools for computing customer information
The Ethical and Legal issues of managing customer information
4. Explain role and type of Customer Relationships in E-commerce.
5. Explain the concepts of
Behaviour Prediction
Customer Profitability and Value Modelling
6. Explain CRM in Marketing and the initiatives in cross-selling and up-selling.
7. Define Public Relations. Explain its scope and dimension in service sector with suitable example.
8. Write notes on
Status of Public Relations in Hospitality sector
PR Policies and its true dimensions
9. What are the principles of Corporate PR Explain them in detail.
10. Write notes on
PR and Environment
Service Communication
2. Explain Service levels, scope of customer service and CRM Strategy.
3. Write notes on:
The tools for computing customer information
The Ethical and Legal issues of managing customer information
4. Explain role and type of Customer Relationships in E-commerce.
5. Explain the concepts of
Behaviour Prediction
Customer Profitability and Value Modelling
6. Explain CRM in Marketing and the initiatives in cross-selling and up-selling.
7. Define Public Relations. Explain its scope and dimension in service sector with suitable example.
8. Write notes on
Status of Public Relations in Hospitality sector
PR Policies and its true dimensions
9. What are the principles of Corporate PR Explain them in detail.
10. Write notes on
PR and Environment
Service Communication
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Statistics And Economics
- Entrepreneurship Development
- Food And Beverage Service Management
- Management Consultancy
- Public Relations And Crm