Exam Details
| Subject | Hospitality marketing | |
| Paper | ||
| Exam / Course | MBA In Hospitality Management | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IMHY-0131
MBA IN INTERNATIONAL HOSPITALITY MANAGEMENT (MBAIHM)
o Term-End Examination
If)
N December, 2016
o
o MHy-013: HOSPITALITY MARKETING
Time: 3 hours Maximum Marks: 100
Note: All questions carry equal marks.
Attempt any five questions.
1. Discuss marketing with special reference to Hospitality Industry. Explain features of Hospitality Marketing.
2. Explain classification of Hotel Industry in India.
3. Write notes on
Travel Market
Corporate Meeting
Convention Market
Incentive Markets
4. Differentiate between
Marketing and Selling
Marketing of goods and services
5. Discuss the steps in service delivery and level of customer involvement.
6. Explain the 7 of Marketing Mix in Service Marketing.
7. Enumerate:
Customer expectations
Post purchase evaluation
8. Discuss suitable marketing strategies for hospitality market research. Explain by giving examples.
9. Explain methods and factors influencing pricing policy for various products.
10. Explain any two
TQM in service marketing
Development of International Marketing Strategy
Product Positioning
MBA IN INTERNATIONAL HOSPITALITY MANAGEMENT (MBAIHM)
o Term-End Examination
If)
N December, 2016
o
o MHy-013: HOSPITALITY MARKETING
Time: 3 hours Maximum Marks: 100
Note: All questions carry equal marks.
Attempt any five questions.
1. Discuss marketing with special reference to Hospitality Industry. Explain features of Hospitality Marketing.
2. Explain classification of Hotel Industry in India.
3. Write notes on
Travel Market
Corporate Meeting
Convention Market
Incentive Markets
4. Differentiate between
Marketing and Selling
Marketing of goods and services
5. Discuss the steps in service delivery and level of customer involvement.
6. Explain the 7 of Marketing Mix in Service Marketing.
7. Enumerate:
Customer expectations
Post purchase evaluation
8. Discuss suitable marketing strategies for hospitality market research. Explain by giving examples.
9. Explain methods and factors influencing pricing policy for various products.
10. Explain any two
TQM in service marketing
Development of International Marketing Strategy
Product Positioning
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for managers
- Business law
- Food Production Management
- Front Office Management
- Hospitality financial Management
- Hospitality Information Technology
- Hospitality marketing
- Housekeeping Management
- Human Resource Management
- Inter Cultural Management
- International tourism O business management
- Introduction to Hospitality
- Leadership
- Managerial Economics
- Material Management
- Restaurant Management
- Training and development
- Travel And Tourism Management