Exam Details
| Subject | Hospitality marketing | |
| Paper | ||
| Exam / Course | MBA In Hospitality Management | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain the meaning and scope of hospitality marketing.
2. In the wake of the increasing number of inbound Chinese tourists, highlight on their expectation from the hospitality,services in India.
3. Identify the important target markets of India. What are the different strategies used by the government for these markets
4. How would you develop a marketing plan with special focus on market segmentation for MICE Tourism in New Delhi
5. What are the factors influencing pricing policy in hospitality industry
6. Write a detail note on (any
Public relations for promotion
Relationship marketing
Market research
7. Why is it important to study behaviour of customer in hospitality industry
8. What are the steps taken for post purchase evaluation
9. What roles do product attributes and perception attributes play in the positioning of product
10. Write a detail note on (any
TQM
GDS in distribution system
International marketing strategy
2. In the wake of the increasing number of inbound Chinese tourists, highlight on their expectation from the hospitality,services in India.
3. Identify the important target markets of India. What are the different strategies used by the government for these markets
4. How would you develop a marketing plan with special focus on market segmentation for MICE Tourism in New Delhi
5. What are the factors influencing pricing policy in hospitality industry
6. Write a detail note on (any
Public relations for promotion
Relationship marketing
Market research
7. Why is it important to study behaviour of customer in hospitality industry
8. What are the steps taken for post purchase evaluation
9. What roles do product attributes and perception attributes play in the positioning of product
10. Write a detail note on (any
TQM
GDS in distribution system
International marketing strategy
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for managers
- Business law
- Food Production Management
- Front Office Management
- Hospitality financial Management
- Hospitality Information Technology
- Hospitality marketing
- Housekeeping Management
- Human Resource Management
- Inter Cultural Management
- International tourism O business management
- Introduction to Hospitality
- Leadership
- Managerial Economics
- Material Management
- Restaurant Management
- Training and development
- Travel And Tourism Management