Exam Details
Subject | Hospitality marketing | |
Paper | ||
Exam / Course | MBA In Hospitality Management | |
Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
Organization | indira gandhi national open university | |
Position | ||
Exam Date | December, 2015 | |
City, State | new delhi, |
Question Paper
1. How are the hotels classified in India? Do you think the infrastructure of classified hotels is adequate for inbound tourism in India
2. Explain the value chain linkage in hotel Industry.
3. Explain the process of market segmentation with the help of example of a newly developed Ecotel in Kerala.
4.Explain in detail (any two)
Relationship Marketing
Customer delight approach
Personal selling
5. Explain the steps in service delivery of a hotel.
6. Recently, a number of restaurants have shifted amount of their promotional budget from advertising to Public Relations. What are the benefits of Public Relations?
7. Write short notes (any two)
Market research
Training of Employees
Blue Printing
8. Considering the current trends in Tourism, what are the factors influencing customer expectation in hospitality industry.
9. Highlight on the major issues of hospitality marketing in India.
10. What is TQM in service marketing? Elaborate the various measures needed for TQM in hospitality industry.
2. Explain the value chain linkage in hotel Industry.
3. Explain the process of market segmentation with the help of example of a newly developed Ecotel in Kerala.
4.Explain in detail (any two)
Relationship Marketing
Customer delight approach
Personal selling
5. Explain the steps in service delivery of a hotel.
6. Recently, a number of restaurants have shifted amount of their promotional budget from advertising to Public Relations. What are the benefits of Public Relations?
7. Write short notes (any two)
Market research
Training of Employees
Blue Printing
8. Considering the current trends in Tourism, what are the factors influencing customer expectation in hospitality industry.
9. Highlight on the major issues of hospitality marketing in India.
10. What is TQM in service marketing? Elaborate the various measures needed for TQM in hospitality industry.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting for managers
- Business law
- Food Production Management
- Front Office Management
- Hospitality financial Management
- Hospitality Information Technology
- Hospitality marketing
- Housekeeping Management
- Human Resource Management
- Inter Cultural Management
- International tourism O business management
- Introduction to Hospitality
- Leadership
- Managerial Economics
- Material Management
- Restaurant Management
- Training and development
- Travel And Tourism Management