Exam Details
| Subject | Marketing , Promotion and Distribution of Books | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in Book Publishing | |
| Department | School of Humanities (SOH) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2
IMBP-004I
POST GRADUATE DIPLOMA IN BOOK PUBLISHING UL.i444 Term-End Examination December, 2016
MBP-004 MARKETING, PROMOTION AND DISTRIBUTION OF BOOKS
Time: 3 hours Maximum Marks: 100
Note: This question paper has five compulsory questions. All questions carry equal marks. Attempt each question in 300 -350 words, unless otherwise instructed.
1. Advance planning and a suitable sales promotion plan can bring more sales and profit. Discuss. 20
OR
What do you understand by 'point of purchase publicity' What items are usually included in this Discuss.
2. Discuss the importance of utilization of sales force in book promotion. 20
OR
Sales promotion by book reviews is the least expensive and most effective method of book promotion. Explain.
3. What is break-even point? Why is it necessary to calculate the break-even point before deciding to publish a book? 20
OR
Discuss the areas of book promotion where an author can play a significant role.
4. What are fixed costs and unfixed (variable) costs in book production Explain in detail with examples of fixed and unfixed costs. 20
OR
Discuss the importance of trade fairs and book exhibitions in book promotion.
5. Write short notes on any two of the following: 10+10=20
Use of Social Media in Book Promotion
Mailing List
Materials for Mailing
Cash Flow
Publisher's Strategy for Book Promotion
IMBP-004I
POST GRADUATE DIPLOMA IN BOOK PUBLISHING UL.i444 Term-End Examination December, 2016
MBP-004 MARKETING, PROMOTION AND DISTRIBUTION OF BOOKS
Time: 3 hours Maximum Marks: 100
Note: This question paper has five compulsory questions. All questions carry equal marks. Attempt each question in 300 -350 words, unless otherwise instructed.
1. Advance planning and a suitable sales promotion plan can bring more sales and profit. Discuss. 20
OR
What do you understand by 'point of purchase publicity' What items are usually included in this Discuss.
2. Discuss the importance of utilization of sales force in book promotion. 20
OR
Sales promotion by book reviews is the least expensive and most effective method of book promotion. Explain.
3. What is break-even point? Why is it necessary to calculate the break-even point before deciding to publish a book? 20
OR
Discuss the areas of book promotion where an author can play a significant role.
4. What are fixed costs and unfixed (variable) costs in book production Explain in detail with examples of fixed and unfixed costs. 20
OR
Discuss the importance of trade fairs and book exhibitions in book promotion.
5. Write short notes on any two of the following: 10+10=20
Use of Social Media in Book Promotion
Mailing List
Materials for Mailing
Cash Flow
Publisher's Strategy for Book Promotion
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
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- School of Performing Arts and Visual Arts(SOPVA)
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- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Editing and pre-press
- Editing Books for Children
- Editing Scientific, Technical and Medical Books
- Editing Text Books
- Introduction to Publishing and its legal aspects
- Marketing , Promotion and Distribution of Books
- Production and Emerging Technologies