Exam Details
| Subject | Marketing , Promotion and Distribution of Books | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in Book Publishing | |
| Department | School of Humanities (SOH) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
What is the difference between marketing and sales? Discuss with suitable examples.
Distinguish between author's strategies and publisher's strategies to publicise and sell books.
How are books promoted? Elaborate.
What are the common formats used for direct mail promotion of books Explain each type in detail.
Why are book exhibitions important Discuss with reference to any exhibition you may have visited.
How are books mass distributed Discuss with suitable examples.
Why is the sale of books the most important segment of the business of book publishing Elaborate.
"Publishing is an unpredictable business." Do you agree? Give reasons for your answer.
5. Write short notes on any two of the following in about 150 words each:
Different kinds of Books
Unsold Stocks
Miscellaneous methods of Book Promotion
Importance of Book Clubs
Distinguish between author's strategies and publisher's strategies to publicise and sell books.
How are books promoted? Elaborate.
What are the common formats used for direct mail promotion of books Explain each type in detail.
Why are book exhibitions important Discuss with reference to any exhibition you may have visited.
How are books mass distributed Discuss with suitable examples.
Why is the sale of books the most important segment of the business of book publishing Elaborate.
"Publishing is an unpredictable business." Do you agree? Give reasons for your answer.
5. Write short notes on any two of the following in about 150 words each:
Different kinds of Books
Unsold Stocks
Miscellaneous methods of Book Promotion
Importance of Book Clubs
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Editing and pre-press
- Editing Books for Children
- Editing Scientific, Technical and Medical Books
- Editing Text Books
- Introduction to Publishing and its legal aspects
- Marketing , Promotion and Distribution of Books
- Production and Emerging Technologies