Exam Details
| Subject | Marketing , Promotion and Distribution of Books | |
| Paper | ||
| Exam / Course | Post Graduate Diploma in Book Publishing | |
| Department | School of Humanities (SOH) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IMBP-0041
POST GRADUATE DIPLOMA IN
BOOK PUBLISHING
Term-End Examination
June, 2016
MBP-004 MARKETING, PROMOTION AND
DISTRIBUTION OF BOOKS
Time hours Maximum Marks: 100
Note: This paper has. five compulsory questions. All questions carry equal marks. Attempt each question in 300 -350 words, unless otherwise instructed.
1. What is the purpose of holding a sales conference before starting the sale of a book What is usually the agenda of such internal promotional meetings? 20
OR
Discuss in brief the authors' and publishers' strategies for online marketing of books.
2. Discuss the main features of a publisher-distributor agreement. 20
OR
What is book promotion What are the conventional methods of book promotion?
3. An author's involvement and utilisation can play a significant role in promoting books. Discuss. 20
OR
Explain some of the mailing materials that are used by publishers in promoting the sale of books through mail.
4. Define a mailing list and suggest some measures to maintain an active mailing list. 20
OR
Discuss the importance of trade fairs, book fairs and book exhibitions in the context of book promotion.
5. Write short notes on any two of the following in about 150 -200 words each: 10+10=20
Authors' Questionnaire
Break-Even-Point
Book Club
Book Distribution System
Point of Purchase Publicity
POST GRADUATE DIPLOMA IN
BOOK PUBLISHING
Term-End Examination
June, 2016
MBP-004 MARKETING, PROMOTION AND
DISTRIBUTION OF BOOKS
Time hours Maximum Marks: 100
Note: This paper has. five compulsory questions. All questions carry equal marks. Attempt each question in 300 -350 words, unless otherwise instructed.
1. What is the purpose of holding a sales conference before starting the sale of a book What is usually the agenda of such internal promotional meetings? 20
OR
Discuss in brief the authors' and publishers' strategies for online marketing of books.
2. Discuss the main features of a publisher-distributor agreement. 20
OR
What is book promotion What are the conventional methods of book promotion?
3. An author's involvement and utilisation can play a significant role in promoting books. Discuss. 20
OR
Explain some of the mailing materials that are used by publishers in promoting the sale of books through mail.
4. Define a mailing list and suggest some measures to maintain an active mailing list. 20
OR
Discuss the importance of trade fairs, book fairs and book exhibitions in the context of book promotion.
5. Write short notes on any two of the following in about 150 -200 words each: 10+10=20
Authors' Questionnaire
Break-Even-Point
Book Club
Book Distribution System
Point of Purchase Publicity
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Editing and pre-press
- Editing Books for Children
- Editing Scientific, Technical and Medical Books
- Editing Text Books
- Introduction to Publishing and its legal aspects
- Marketing , Promotion and Distribution of Books
- Production and Emerging Technologies