Exam Details
| Subject | Hospitality Service Marketing | |
| Paper | ||
| Exam / Course | Bachelor in Hotel Management (BIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What do you understand by customer value? Discuss the importance of customer satisfaction in Hospitality industry.
2. How do hotels attract customers? Discuss the need of customer retention in hospitality business.
3. What is relationship marketing? Discuss the importance of relationship marketing and strategies adopted by five star hotels for developing the same.
4. Write short notes on any two of the following:
Value chain
Customer Profitability
Total Quality Management
5. What do you understand by SWOT analysis? Discuss how SWOT analysis done in starting a hospitality business.
6. What is buying behaviour? Explain various factors influencing customer's buying behaviour of hospitality products.
7. Elaborate the various methods of pricing a hospitality product.
8. Write notes on the following:
Determining Demand for Hospitality products.
Analysing competitors cost structure.
9. What are the different distribution channels used to maximise room occupancy
10. What is internal marketing? Give examples from hospitality industry.
2. How do hotels attract customers? Discuss the need of customer retention in hospitality business.
3. What is relationship marketing? Discuss the importance of relationship marketing and strategies adopted by five star hotels for developing the same.
4. Write short notes on any two of the following:
Value chain
Customer Profitability
Total Quality Management
5. What do you understand by SWOT analysis? Discuss how SWOT analysis done in starting a hospitality business.
6. What is buying behaviour? Explain various factors influencing customer's buying behaviour of hospitality products.
7. Elaborate the various methods of pricing a hospitality product.
8. Write notes on the following:
Determining Demand for Hospitality products.
Analysing competitors cost structure.
9. What are the different distribution channels used to maximise room occupancy
10. What is internal marketing? Give examples from hospitality industry.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Food Production
- Allied Hospitality Service Management
- Basic food and beverage service
- Basic Food Production
- Basic Front Office Operation
- Basic Housekeeping Operation
- Beverage Management
- Business Communication Skills
- Case Studies In Hospitality Industry
- Computer Skills
- Consumer Protection
- Environmental Studies And Facility Planning
- Food And Beverage Management
- Food And Beverage Management Control
- Food And Beverage Retail Management
- Front Office Management
- Hospitality Service Marketing
- Hotel Accounting
- Hotel Economics
- Hotel Engineering And Maintenance
- Hotel Law
- House Keeping Management
- Housekeeping Managament - Ii
- Human Resource Management
- Hygiene and Sanitation
- Introduction To The Harvard Referencing System
- Luxury Management and Real Estate Development
- Nutrition And Food Science
- Organizational Behaviour
- Outdoor, Industrial And Hospitality Catering Management
- Overview Of Tourism And Its Sustainability
- Principles of Management
- Quantity Food Production Techniques
- Specialisation In Room Division Management
- Specialization In Food And Beverage Service Management
- Specialization In Food Production Management