Exam Details
| Subject | Hospitality Service Marketing | |
| Paper | ||
| Exam / Course | Bachelor in Hotel Management (BIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. What is customer satisfaction? Discuss with examples.
2. How does the presence of various stakeholders influence the marketing decision of quick service restaurants
3. Differentiate between vision and mission of a hospitality based organisation. Are they customer oriented or not?
4. Why is Relationship Management key for hospitality Industry? Discuss with examples.
5. What is SWOT analysis? Why is it considered important in marketing?
6. Write detailed note on any two
Promotional pricing
Discriminate pricing
Adoptive pricing
Discount and allowance
7. How does culture influence the buying decision? Discuss with examples.
8. What is 'GOAL Formulation'? Discuss in context to 5 star hotels.
9. "Implementation Feedback and control as a business strategy is very important". Comment as true or false, giving reasons for your answer.
10. How would you use programme formatting/ planning as a business strategy in order to retain customers in a five star hotel
2. How does the presence of various stakeholders influence the marketing decision of quick service restaurants
3. Differentiate between vision and mission of a hospitality based organisation. Are they customer oriented or not?
4. Why is Relationship Management key for hospitality Industry? Discuss with examples.
5. What is SWOT analysis? Why is it considered important in marketing?
6. Write detailed note on any two
Promotional pricing
Discriminate pricing
Adoptive pricing
Discount and allowance
7. How does culture influence the buying decision? Discuss with examples.
8. What is 'GOAL Formulation'? Discuss in context to 5 star hotels.
9. "Implementation Feedback and control as a business strategy is very important". Comment as true or false, giving reasons for your answer.
10. How would you use programme formatting/ planning as a business strategy in order to retain customers in a five star hotel
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Food Production
- Allied Hospitality Service Management
- Basic food and beverage service
- Basic Food Production
- Basic Front Office Operation
- Basic Housekeeping Operation
- Beverage Management
- Business Communication Skills
- Case Studies In Hospitality Industry
- Computer Skills
- Consumer Protection
- Environmental Studies And Facility Planning
- Food And Beverage Management
- Food And Beverage Management Control
- Food And Beverage Retail Management
- Front Office Management
- Hospitality Service Marketing
- Hotel Accounting
- Hotel Economics
- Hotel Engineering And Maintenance
- Hotel Law
- House Keeping Management
- Housekeeping Managament - Ii
- Human Resource Management
- Hygiene and Sanitation
- Introduction To The Harvard Referencing System
- Luxury Management and Real Estate Development
- Nutrition And Food Science
- Organizational Behaviour
- Outdoor, Industrial And Hospitality Catering Management
- Overview Of Tourism And Its Sustainability
- Principles of Management
- Quantity Food Production Techniques
- Specialisation In Room Division Management
- Specialization In Food And Beverage Service Management
- Specialization In Food Production Management