Exam Details
| Subject | Hospitality Service Marketing | |
| Paper | ||
| Exam / Course | Bachelor in Hotel Management (BIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the importance of customer value and customer satisfaction in hospitality industry. Substantiate your answer with suitable examples.
2. "Retaining a customer is less expensive than attracting new customers". Comment and substantiate your answer with suitable examples.
3. Define Total Quality Management. How can one implement Total Quality Management in hospitality industry?
4. Discuss the inter -relationship between business vision, mission and goal. Explain with the help of suitable examples.
5. Write short notes on any two of the following:
Relationship Marketing
Value Delivery Network
Stakeholders
6. Discuss the process of strategic management with the help of suitable examples from the hospitality industry.
7. How does social and cultural factors affect the buying behaviour in consumers? Explain with the help of examples from the hospitality industry.
8. What do you understand by Product Mix? What is the difference between product length and depth? Explain the concepts with suitable examples from the hospitality industry.
9. What do you understand by Pricing? What are the pricing techniques and methods commonly used in service industry
10. Write short notes on any two of the following:
Product Levels
SWOT Analysis
Customer Feedback
2. "Retaining a customer is less expensive than attracting new customers". Comment and substantiate your answer with suitable examples.
3. Define Total Quality Management. How can one implement Total Quality Management in hospitality industry?
4. Discuss the inter -relationship between business vision, mission and goal. Explain with the help of suitable examples.
5. Write short notes on any two of the following:
Relationship Marketing
Value Delivery Network
Stakeholders
6. Discuss the process of strategic management with the help of suitable examples from the hospitality industry.
7. How does social and cultural factors affect the buying behaviour in consumers? Explain with the help of examples from the hospitality industry.
8. What do you understand by Product Mix? What is the difference between product length and depth? Explain the concepts with suitable examples from the hospitality industry.
9. What do you understand by Pricing? What are the pricing techniques and methods commonly used in service industry
10. Write short notes on any two of the following:
Product Levels
SWOT Analysis
Customer Feedback
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Food Production
- Allied Hospitality Service Management
- Basic food and beverage service
- Basic Food Production
- Basic Front Office Operation
- Basic Housekeeping Operation
- Beverage Management
- Business Communication Skills
- Case Studies In Hospitality Industry
- Computer Skills
- Consumer Protection
- Environmental Studies And Facility Planning
- Food And Beverage Management
- Food And Beverage Management Control
- Food And Beverage Retail Management
- Front Office Management
- Hospitality Service Marketing
- Hotel Accounting
- Hotel Economics
- Hotel Engineering And Maintenance
- Hotel Law
- House Keeping Management
- Housekeeping Managament - Ii
- Human Resource Management
- Hygiene and Sanitation
- Introduction To The Harvard Referencing System
- Luxury Management and Real Estate Development
- Nutrition And Food Science
- Organizational Behaviour
- Outdoor, Industrial And Hospitality Catering Management
- Overview Of Tourism And Its Sustainability
- Principles of Management
- Quantity Food Production Techniques
- Specialisation In Room Division Management
- Specialization In Food And Beverage Service Management
- Specialization In Food Production Management