Exam Details
| Subject | Retail Merchandising-I | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Discuss the hierarchical structure of merchandising division of a typical retail organisation and discuss the role of each functionary in it.
2. Discuss the meaning of merchandising in the context of marketing, retail and supply chain.
3. Discuss five rights of retail merchandising.
4. Differentiate between basic goods and fashion goods. Can a basic good be transformed into a fashion good Explain with the help of an example.
5. Define merchandise mix and discuss its various components in detail, along with suitable examples.
6. What do you understand by brand mix used by a retailer Discuss the advantages and disadvantages of keeping different types of brands.
7. What factors are used by a retail merchandiser to evaluate various product lines while deciding upon the merchandise variety
8. What is the significance of basket size in lifestyle retailing How can the basket size be increased
9. Discuss three measurable dimensions of merchandise mix along with their examples.
10. Write short notes on the following:
Assortment Diversity Index
Model Stock Plan
2. Discuss the meaning of merchandising in the context of marketing, retail and supply chain.
3. Discuss five rights of retail merchandising.
4. Differentiate between basic goods and fashion goods. Can a basic good be transformed into a fashion good Explain with the help of an example.
5. Define merchandise mix and discuss its various components in detail, along with suitable examples.
6. What do you understand by brand mix used by a retailer Discuss the advantages and disadvantages of keeping different types of brands.
7. What factors are used by a retail merchandiser to evaluate various product lines while deciding upon the merchandise variety
8. What is the significance of basket size in lifestyle retailing How can the basket size be increased
9. Discuss three measurable dimensions of merchandise mix along with their examples.
10. Write short notes on the following:
Assortment Diversity Index
Model Stock Plan
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management