Exam Details
| Subject | Retail Merchandising-I | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Discuss the typical hierarchial structure of merchandising division of a traditional retail organisation and discuss the roles and responsibilities of each functionary in it .
2. Discuss the advantages and disadvantages of various merchandise mix strategies used by retailers, with the help of suitable examples.
3. Differentiate between basic goods and fashion goods. Can a basic good be. transformed into a fashion good ?Justify your answer with the help of examples.
4. What do you understand by merchandise budgeting? Discuss five parts of a merchandise budget.
5. What is the difference between traditional merchandising and lifestyle merchandising?
6. How will you classify the merchandise of a retailer into various groups·? What criteria will you use for the same? Explain, with the help of an example, how classification structure of the merchandise of a retail store deals in kid's apparels.
7. What do you understand by brand mix used by a retailer Discuss its advantages and disadvantages.
8. What are the key competencies a retail merchandiser must possess Support your answer with the help of an example.
9. Discuss the concept of merchandising in the context of marketing, export and retail.
10. What is the significance of basket size in lifestyle retailing? How can basket size be increased? Explain with the help of an example.
2. Discuss the advantages and disadvantages of various merchandise mix strategies used by retailers, with the help of suitable examples.
3. Differentiate between basic goods and fashion goods. Can a basic good be. transformed into a fashion good ?Justify your answer with the help of examples.
4. What do you understand by merchandise budgeting? Discuss five parts of a merchandise budget.
5. What is the difference between traditional merchandising and lifestyle merchandising?
6. How will you classify the merchandise of a retailer into various groups·? What criteria will you use for the same? Explain, with the help of an example, how classification structure of the merchandise of a retail store deals in kid's apparels.
7. What do you understand by brand mix used by a retailer Discuss its advantages and disadvantages.
8. What are the key competencies a retail merchandiser must possess Support your answer with the help of an example.
9. Discuss the concept of merchandising in the context of marketing, export and retail.
10. What is the significance of basket size in lifestyle retailing? How can basket size be increased? Explain with the help of an example.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management