CS (MAiN; Exam;2016
M-ESC-U-MNG
MANAGEMENT (PAPER-I)
ITime Allowed Three Hours IMaximum Marks 250 I
QUESTION PAPER SPECIFIC INSTRUCTIONS
(Please read each of the following instructions carefully before attempting questions) There are. EIGHT questions divided in two Sections and printed both in HINDI and in ENGLISH. Candidate has to attempt FIVE questions in all. Question Nos. 1 and 5 are compulsory and out of the remaining, THREE are to be attempted choosing at least ONE question from each Section. The number of marks carried by a question/part is indicated against it. Answers must be written in the medium authorized in the Admission Certificate which must be stated clearly on the cover of this Question-cum-Answer Booklet in the space provided. No marks will be given for answers written in a medium other than the authorized one. Word limit in questions, wherever specified, should be adhered to. Assume suitable data, if considered necessary, and indicate the same clearly. Attempts of questions shall be counted in sequential order. Unless struck off, attempt of a question shall be counted even if attempted partly. Any page or portion of the page left blank in the Ouestion-cum-Answer Booklet must be clearly struck off.

1
Enumerate the contribution of F. W. Taylor for management thought.
Who is the propounder of Theory and Theory in management? What are the assumptions underlying Theory' and Theory
Differentiate between 'choice making' and 'decision making' in management.Explain with real-life examples.
Discuss three Human Resource Management challenges faced in the 21st Century.
What non-monetary compensation and benefits will you devise to increase employee productivity?

2.
Define the term 'entrepreneur'. Explain the essential managerial skills for a successful entrepreneur.
How does organizational culture influence the decision-making process? Give suitable examples to substantiate your answer.
How will you assess the training need of different categories of employees in a government organization?

3.
"Behaviour is a problem." Comment as perception.
How do job analysis and job evaluation enable better performance?
What is meant by 'quality circles'? Explain the impact of quality circles on productivity.

4.
What are the causes of work stress? How does employees' morale affect productivity?
Write a note on 'Management by Objectives' bringing out its problems and limitations.
How does an administrator manage cultural diversity in any organization?

SECTION-B
5.Answer the following questions in about 150 words each 10x5=50
Describe the steps in strategic evaluation and control process.
What is the role of marketing in the Internet era? Which segment of consumers and what kind of products dominates online marketing?
"Finance manager is always faced with the dilemma of liquidity vs. profitability." Explain ,the concept of liquidity and profitability.
What is value-based management? Explain the 'value drivers' and 'key managerial processes'.
What are Balance Sheet and Profit and Loss Account? What are the fundamental accounting principles?

6.
Explain cost accounting concepts. What are its applications in budgetary
control?·
What are various method::; of pricing strategies? What are the demerits of cost-based pricing mechanism?
What is 'break-even analysis'? Explain with an example the terms 'margin of safety' and 'angle of incident'.

7.
What is 'zero-based budgeting? What are its applications? Do you think this
concept can be used in the Indian financial system?
Explain with examples the concept of financial risk and return.
What are the macro-factors prevailing in the global economy that lead to mergers and acquisitions?

8.
How could Government of India devise segmentation and targeting concepts of marketing to deliver its developmental schemes? Specify particular schemes and their beneficiaries.
Critically examine the role of voluntary organizations in protecting consumers'
rights.
What is 'whistle-blowing'? What steps have been taken to protect whistle­blowers in India?