MANAGEMENT

Paper-I:
(Time Allowed: Three Hours) (Maximum Marks: 300)
INSTRUCTIONS
.Each 'question is printed both in Hindi and in
English.
Answers must be written in·the· medium specified
in the Admission Certificate issued to you, which
must be stated clearly on the cover ofthe answer­
book. in the space provided for the purpose. No
marks will be given/or the answers written in a
mediuln other than that specified in the Admission
Certificate.
Candidates should attempt Question Nos. 1 and 5 which are compulsory, and any tltree ofthe remaining questions selecting at least one question from each Section.
The number ofmarks carried by each question is
indicated at the end ofthe question.
Wherever any assumption is made while answering
aquestion, the same must be indicated clearly.

SECTION-A
1. Write analytical notes on the following in not more than 200 words each :-20x3=60
(a)Concept of fit and stretch in decision-making.

(b)Principle of preventive strategic control.

(c)Dysfunction of organizational conflict.


"The dynamic environmental changes of the last decade
have posed considerable challenges to the international
management thinking." Elucidate. Bring out,in brief,newly
evolved management concepts and paradigms to face
these challenges. 30

(b)Discuss the Porter's Model for formulating business­unit
level strategy Is this model still relevant in today's
hyper competitive environment? 30

3.(a)"Trust is the foundation for human relations and modern
management approaches." Explain.How can an organization
develop present level of trust between the management
and employees and sustain it for its success? 30

(b)Describe the components and sources of attitudes
and discuss the difficulties in measuring attitude. 30

4.(a)"No organization is good or bad.It is the leader
of the organization who makes it, so." In the context
of this statement,briefly discuss the basic attributes
which a leader must have to make an ordinary employee
extraordinary and enhance organizational success. 30
(b)"Despite challenges,CAPM is widely used because
it is a practical equilibrium model."Comment.
Discuss the major elements of CAPM. 30

SECTION-B

5. Write analytical notes on the following,in not more than 200 words each :­20x3=60
Marginal costing as a tool of decision making.
Strategies of gaining power.
Managerial Grid.

Explain Back-Scholes Option Pricing Model,
with the help of suitable illustrations and discuss its
applications. 30

(b)Distinguish between conventional venture capitalist
valuation method and revenue multiplier method.
Describe various types of investment nurturing by
venture capitalists. 30

7.(a)Distinguish between forecasting and budgeting.
A large pharmaceutical enterprise has requested
you to prepare its annual budget for the year
2011-12. What steps would you take for this
purpose? 30
(b)What policy measures have been taken during the
Post liberalisation period to enhance
competitiveness of Indian financial markets
How far have these measures succeeded in this
direction? 30

8.(a)"Customer Relationship Management is
important because a major driver of company's
profitability is the aggregate value of customer
base." Explain it and discuss the ways to make
CRM more effective. 30
(b)How can knowledge workers be motivated? What
techniques are corporate enterprises in India
employing in recent years to attract and retain
knowledge workers? 30