M.A. DEGREE EXAMINATION, APRIL 2016
Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 2 20)
Answer all questions.
1. Define: classified advertising.
2. Write two audio jingles to advertise Bovonto.
3. Define Vehicle.
4. What is
5. What is a "Nameplate"?
6. What do you mean by the term "Regulations"?
7. Quote any two television advertisements which violate
ethics. Explain: How?
8. Define: Corporate communications.
9. What do you mean by "Private
10. Mention any two corporate communication activities
conducted by Alagappa University recently.
Sub. Code
515201
RW-10791
2
Wk 10
Part B 5 25)
Answer all questions.
11. Summarize the evolution of advertising in India.
Or
Write the story line for any five advertisement of
your choice from television.
12. Explain: industry psychology.
Or
Explain direct mail advertising with examples.
13. What are the different departments of an
advertising agency? Give the organizational
structure with diagram.
Or
Prepare a campaign plan to promote your university
in summer vacation.
14. Write few regulations on your own to control
indecent representation of women in print media
advertisements.
Or
Write about any two advertising agencies in India
elaborately.
15. How PR differs from corporate communication?
Or
Draw five mascots to promote Co-optex.
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3
Wk 10
Part C 10 30)
Answer any three questions.
16. Enumerate the history of advertising at the international
media scenario.
17. Cultural and economical impact of advertising on
children in Tamilnadu — Discuss.
18. Write short notes on
NS
ABC
NRS
IRS.
19. Ethics in advertisements targeted on women — Analyse.
20. Is PR necessary for hospitals? Justify your answer.