M.A. DEGREE EXAMINATION, APRIL 2017
Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions in about a sentence or two each.
1. What is advertising?
2. What are advertising appeals?
3. What is advertising Ethics?
4. Define AIDA Model.
5. Define brand image.
6. Define ABC.
7. Define Sales Promotion.
8. What is Media Strategy?
9. Define Public relations.
10. Define Publicity.
Sub. Code
515201
RW-137
2
Wk 4
Part B 5 25)
Answer all questions in about 200 words each.
11. Discuss the social aspects of advertising. Give
examples.
Or
Briefly explain the various types of advertising.
12. Discuss the economic impacts of advertising.
Or
Discuss the various types of Ad agencies.
13. What do you understand by industrial advertising?
Or
Discuss the legal aspects of advertising.
14. What do you mean by advertising budget?
Or
What is campaign planning? Discuss the various
steps involved in it.
15. Discuss the role of appropriate language in Public
Relations writing.
Or
Write short notes on
Organising Press Conference
National Movement.
RW-137
3
Wk 4
Part C 10 30)
Answer any three questions in about 500 words each.
16. What is advertising agency? How does advertising agency
work?
17. State importance of internet as a medium of advertising.
What are its costs and limitations?
18. Brand has Equity and Personality'' Discuss with
example.
19. What are the advantages and disadvantages of an
in-house agency?
20. Describe the role of ethics in PR, giving appropriate
illustrations.
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