M.A. DEGREE EXAMINATION, APRIL 2018
Second Semester
Journalism and Mass Communication
ADVERTISING AND PUBLIC RELATIONS
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Explain Public Service Advertisements.
2. What is a Testimonial Advertisement?
3. Expand ASCI.
4. What is Outdoor Advertising?
5. Write a note on Copy Writer.
6. Brief on Advertising Manager.
7. Brief on PRO.
8. Write a note on Propaganda.
9. What is Event Management?
10. Explain Tools of PR.
Sub. Code
23
CP-8777
2
wk12
Part B X 5 25)
Answer all questions.
11. Does advertising create artificial needs? Discuss.
Or
What are the different types of Publics?
12. How does a brand image help in loyalty of the
customers? Discuss.
Or
Why is it essential for a PRO to maintain contacts
with the media?
13. Is Media planning a very specialized job? Explain.
Or
What is a PR campaign? Discuss the need for
objective and planning for campaign.
14. What is the function of headline in a print
advertisement?
Or
Comment on the roles of PRSI.
15. Explain the responsibilities and qualities of a
creative head.
Or
Elaborate the steps for conducting a Press
Conference.
CP-8777
3
wk12
Part C X 10 30)
Answer all questions.
16. Copy is the core of advertising Do you agree with
this statement? What are the essential aspects?
Or
Discuss the importance of slogan in an
advertisement copy with suitable examples.
17. What is corporate advertising? Why do
organizations launch corporate campaign?
Or
What are the functions of advertising? Explain with
your opinions.
18. Surrogate advertising promoting the sales of
harmful substances. Explain with examples.
Or
Differentiate between publicity, propaganda and
public relations.
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