DISTANCE EDUCATION
B.B.A. DEGREE EXAMINATION, MAY 2017.
BUSINESS COMMUNICATION
(2005 onwards)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. What is the main purpose of a business letter?
2. Discuss, with examples, the importance of accuracy,
completeness and clarity in a business letter.
3. What is a 'Bank Reference'?
4. Mention any four factors that can give rise to complaint.
5. What are the main objectives of writing circular letters?
6. Draft a suitable reply to the manager of a firm who has
expressed a desire to open a current account with your
Bank.
7. How does agenda help in regulating the proceedings of a
meeting?
8. Distinguish between Routine and Special Reports.
Sub. Code
11
DE-141
2
wk12
PART B — 15 60 marks)
Answer any FOUR questions.
9. What is a Report? State the main points to be considered
in drafting a report.
10. Draft the minutes of the Annual General Meeting of the
shareholders of Progressive Publications Limited, Hubli.
11. Draft a letter on behalf of the LIC to a policy-holder who
wished to surrender his policy, dissuading him from
doing so.
12. "The function of a collection letter is not merely to collect
dues, but to collect them painlessly". Discuss.
13. You have received a large first order from a customer.
Write a letter thanking him and asking him to furnish
you the names of his bankers and trade reference.
14. Describe with illustrations the different parts of a letter.
15. Briefly discuss the steps in planning talk.