DISTANCE EDUCATION
B.B.A (Corporate Secretaryship). DEGREE EXAMINATION,
MAY 2016.
BUSINESS COMMUNICATION
(2005 Onwards)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain the qualities of a Business letter.
2. Briefly explain the following:
F.O.R
C.I.F
D.P
C.O.D.
3. You are the manager of a college. Make an order to a
stationery dealer for the stationery requirements of your
college.
4. Discuss the strategies that are adopted for different
customers to collect the dues.
5. You have received a large first order from a customer.
Write a letter thanking him and asking him to furnish
you the names of his bankers and trade references.
6. Explain the elements of good banking correspondence.
7. Briefly explain the various stages in agency
correspondence.
8. Explain the elements of a press report.
Sub. Code
11
DE-3328
2
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the types of communication.
10. Discuss the various components of a business letter
11. Write an order letter for supply of 500 numbers of rain
coats and 250 numbers of umbrellas. Further write a
reply letter for the execution of the order
12. Draft a circular letter announcing a gift scheme on the
occasion of the Diwali to increase the sales of the latest
designs of suiting.
13. Write a tactful letter to one of your agents, informing him
that his sales are much lower than those of other agents.
Insist on his forwarding reports very regularly. Ask him
to meet your sales organizer, visiting a neighbouring
town.
14. You are the Director of a company. Ask your company
secretary to include certain important items in the
agenda for discussion in the ensuing Board Meeting.
15. Write an application for the post of an Assistant
Professor in English.