DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Third Semester
CORPORATE STRATEGIC MANAGEMENT
(Upto 2012 13 Academic year and 2013 calendar year)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. What are the strengths and weaknesses of formal
strategic planning?
2. Explain the concept of value chain analysis highlighting
its advantages and disadvantages.
3. Discuss in detail the importance of environmental
scanning.
4. What is meant by synergy effect? Why is it important for
the business?
5. Explain the problems encountered while designing a
corporate strategy.
6. Discuss the different characteristics of strategy audit.
7. What is organizational mission? Explain its features.
8. What are the uses of SWOT Analysis?
Sub. Code
33
DE-826
2
SER
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Critically evaluate the role of strategists in formulating a
corporate strategy.
10. Bring out the usage of financial and non financial
analysis as an internal analysis technique.
11. What are the external factors to be considered while
formulating a corporate strategy for a multinational
corporation?
12. What are the advantages and disadvantages of business
outsourcing?
13. What is meant by Blue Ocean Strategy? Explain its
features.
14. Establish the relationship between leadership and
culture.
15. Write short notes on
McKinsey
Bowman's Strategy
Joint venture strategies.