DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
CORPORATE STRATEGIC MANAGEMENT
(Upto 2012-13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — X 8 40 marks)
Answer any FIVE questions.
1. List and explain the SIX-S process of growth
management.
2. What are various ways to identify growth opportunities
for a business?
3. What are synchronised efforts for growth? Explain.
4. Describe Greiner's model of crises induced growth.
5. Differentiate the Vertical growth from Horizontal growth.
6. Suggest suitable measures for a business to manage
rapid growth.
7. What are the supportive organisation cultures for the
strategic growth?
8. Mention the competitive strategies of porter generic.
Sub. Code
33
DE-3128
2
Ws2
PART B — X 15 60 marks)
Answer any FOUR questions.
9. What are the factors considering the choice of choosing
the strategic growth?
10. Develop a growth proposition and plan for an
organisation of your choice.
11. Discuss fully any three venture strategies for growth.
12. "Continuous Innovation sustain growth". Discuss.
13. Describe the generic competitive strategies propagated by
Porter.
14. Mention the Mode of securing growth in the Product and
Brand domain.
15. State the techniques of improving efficiency to sustaining
growth.
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