DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Fourth Semester
MARKETING OF EDUCATION SERVICES
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. Define the concept of services marketing and explain its
significance.
2. Give a brief note on innovative education with an
example.
3. Write a short note on Franchising, its merits and
demerits.
4. Compare the effectiveness of personal selling and word of
mouth in education services.
5. What are the student support services available and
explain its importance in these modern day.
6. Briefly explain about service quality and its developing
methodology.
7. Explain the concept of segmenting with relevant
examples from education sector.
8. Explain the off-campus arrangement made for education
sector.
Sub. Code
42
DE-352
2
wk12
PART B — 15 60 marks)
Answer any FOUR questions.
9. Explain the behaviour profile of the learners and suggest
suitable courses/methods to fulfill their needs.
10. Explain the methods of pricing in education and discuss
on its suitability.
11. "Advertisement or Publicity" Discuss the effective tool
for promoting education service and justify your choice.
12. How does a new educational product gets developed and
modified?
13. Explain internal marketing process. Also give a detailed
note on the different methods that can be adopted in the
process.
14. Explain the challenges that are faced by the local
educational institution on globalisation of education in
India.
15. Explain the regulatory framework that governs education
in India.