DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
MARKETING OF EDUCATION SERVICES
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Write a note on functions of Education Services
Marketing.
2. State the difference between Advertisement and
Publicity.
3. Write a short note on Goods Vs Services.
4. What are the dimensions of Service Quality and how can
it be improved?
5. Explain the concept of Services. What is the future of
service sector in the Indian economy?
6. How market Segmentation is carried out in the context of
Services Marketing?
7. Differentiate between Quality determinants of Goods and
Services.
8. State the importance of quality assurance in teaching.
Sub. Code
42
DE-2655
2
Ws3
PART B — × 15 60 marks)
Answer any FOUR questions.
9. What is education services marketing? Discuss its
importance of it in modern world.
10. Explain education services marketing mix.
11. Explain the gap model of service quality in education and
strategies to fill the gaps.
12. What is the role and importance of Physical environment
in education service marketing?
13. Give the classification of services and the different
marketing challenges in Education service.
14. Differentiate between profit and non-profit making
service providing organizations in education.
15. Elaborate the methods of designing marketing
communication for the Education services.
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