DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
MARKETING OF EDUCATION SERVICES
(2013-14 Academic Year 2014 Calendar Year Onwards)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain the behaviour profile of the learners.
2. Bring out the reasons for product modification.
3. Write a note on the role of IT in dealing with barrier of
distance in education service delivery.
4. What are the tools in promotion of educational product?
Explain it in brief.
5. What is the significance of internal marketing?
6. Quality in educational services — Comment.
7. What are the implications of Internationalisation on
education?
8. Enumerate bench marking in providing quality
educational services.
Sub. Code
43
DE-3303
2
WS 20
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss the various elements of services Mix.
10. Elucidate the process of planning and developing new
education product.
11. Discuss the methods of distribution of educational
product to the Customers.
12. Give a detailed description on fee structure in education.
13. Describe student support in education service.
14. Highlight the dimensions of quality in education services.
15. Elucidate globalization of education marketing.
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