DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Fourth Semester
BANK MARKETING
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Bring out the relevance of marketing in banking.
2. What are the marketing strategies adopted by private
sector banks in India?
3. What are the constraints faced by banks in India, while
developing new products?
4. As a banker, how would you identify a suitable location
for opening a branch?
5. What do you mean by price in bank marketing? How does
a bank fix the rate of interest on its deposits?
6. What are the personal promotional efforts adopted by
banks in India?
7. What are the important points to be considered by a bank
before organizing customer meets?
8. What are the functions of the marketing officers in a
bank branch?
Sub. Code
41
DE-372
2
Ws 5
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the different components of the marketing mix of
the banks in India.
10. Emphasise the need for mew products in banking.
Identify the reasons for product failures in banking.
11. Examine the features of an ideal branch layout in
banking.
12. Explain the costing and pricing practices adopted by
banks in India.
13. Elaborate different components of the promotional mix of
public sector banks in India.
14. Explain different methods of training adopted by banks
for its marketing personnel.
15. Write notes on
Marketing research
Non-fund based business
CRM
Future of bank marketing.