DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Fourth Semester
BANK MARKETING
(Upto 2012 13 Academic year and 2013 calendar year)
Time Three hours Maximum 100 marks
PART A — X 8 40 marks)
Answer any FIVE questions.
1. Write the relevance of marketing to banking.
2. What are the marketing objectives of a bank?
3. Write the need for new product development in bank
marketing.
4. What are the salient features of sectoral banking?
5. How does direct marketing help bankers?
6. What is considered as good promotional mix? Briefly
explain.
7. Write a note on Customer Relationship Management in
banks.
8. What is the role of a marketing department of a bank?
PART B — X 15 60 marks)
Answer any FOUR questions.
9. Explain different marketing strategies adopted by banks.
10. How is SWOT analysis done in banking business?
Sub. Code
41
DE-2675
2
SER
11. Explain different processes involved in developing a
banking product.
12. Discuss the branch expansion policy in India.
13. Does the support of media require for a bank in
promoting its products? Explain.
14. How an training programmes provided to personnel at
banks?
15. Comment on the future of bank marketing in India.