DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Fourth Semester
BANK MARKETING
(Upto 2012 13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Explain the components of marketing mix.
2. What is sectoral banking? Explain its concepts.
3. Explain need for suitable location for a bank branch.
4. What is significance of deregulation of interest rates for
the promotion banking services?
5. Define social banking. What are the objectives of social
marketing?
6. Explain the role of marketing officer of a bank.
7. Give short notes on Market Information System.
8. Discuss the service charges of banking.
Sub. Code
41
DE-3775
2
sp3
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. What is bank marketing? Explain its need and objectives.
10. Discuss the recent trends in product development in bank
marketing.
11. Explain the significance of location of a bank and its
advantages.
12. What is pricing? How is it fixed taking into consideration
the legal aspects?
13. Explain the advantages and limitations of Direct
Marketing in banking sector.
14. Discuss the marketing strategies for bank marketing in
rural areas.
15. What are the steps involved in new product development
in bank marketing?