Exam Details
| Subject | web searching technology and search engine optimization | |
| Paper | ||
| Exam / Course | mca | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | November, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER-V- EXAMINATION WINTER 2018
Subject Code: 2650006 Date: 26/11/2018
Subject Name: Web Searching Technologies Search Engine Optimization
Time: 10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Answer the following
1. ROI is Stand
2. In February 2008, Yahoo announced search platform.
3. When viewing a standard Google results page, users tended to create pattern with their eye movements.
4. Google and Yahoo Supports___ characters in meta description tag.
5. Full form of QDF.
6. Meaning of citation is ……………..
7. As per the google maximum number of internal links should be………..
07
Explain the Following terms:-
1. rel=NoFollow Attribute 2. sIFR
3. SWF object 4. Link Analysis
5. A/B Test 6. Canonical tag
7. Snippet
07
Q.2
What is Search Engine Optimization? Explain the different types of queries performed by the web searcher.
07
What are the different strategic goals that SEO can fulfill?
07
OR
How SWOT and SMART analysis methods are helpful for planning and evaluation of an SEO project.
07
Q.3
List Keyword Research tool. Explain any one in detailed.
07
List and Explain elements of auditing an existing site to identify SEO problems.(Explain Any Five)
07
OR
Q.3
What is cloaking? Explain with example. In which situation cloaking is required?
07
What's a Cookie? What is session id? Why Would Want to Use Cookies or Session IDs to Control Search Engine Access?
07
Q.4
Explain in detail. Flat v/s deep architecture.
07
Explain Optimization process for News, Blog and Feed Search.
07
OR
Q.4
Explain Root Domains. Subdomains, and Microsites and explain these terms in relation to SEO implementation
07
List out and explain Technological Decisions for defining Site's Information Architecture.
07
Q.5
What content a search engine can "see" on a web page? Explain in detail
07
Write a detail not on Local Search Optimization.
07
OR
Q.5
Write a Note on XML sitemap File with Example.
07
What is Vertical search? Give examples of various vertical search Products.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER-V- EXAMINATION WINTER 2018
Subject Code: 2650006 Date: 26/11/2018
Subject Name: Web Searching Technologies Search Engine Optimization
Time: 10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Answer the following
1. ROI is Stand
2. In February 2008, Yahoo announced search platform.
3. When viewing a standard Google results page, users tended to create pattern with their eye movements.
4. Google and Yahoo Supports___ characters in meta description tag.
5. Full form of QDF.
6. Meaning of citation is ……………..
7. As per the google maximum number of internal links should be………..
07
Explain the Following terms:-
1. rel=NoFollow Attribute 2. sIFR
3. SWF object 4. Link Analysis
5. A/B Test 6. Canonical tag
7. Snippet
07
Q.2
What is Search Engine Optimization? Explain the different types of queries performed by the web searcher.
07
What are the different strategic goals that SEO can fulfill?
07
OR
How SWOT and SMART analysis methods are helpful for planning and evaluation of an SEO project.
07
Q.3
List Keyword Research tool. Explain any one in detailed.
07
List and Explain elements of auditing an existing site to identify SEO problems.(Explain Any Five)
07
OR
Q.3
What is cloaking? Explain with example. In which situation cloaking is required?
07
What's a Cookie? What is session id? Why Would Want to Use Cookies or Session IDs to Control Search Engine Access?
07
Q.4
Explain in detail. Flat v/s deep architecture.
07
Explain Optimization process for News, Blog and Feed Search.
07
OR
Q.4
Explain Root Domains. Subdomains, and Microsites and explain these terms in relation to SEO implementation
07
List out and explain Technological Decisions for defining Site's Information Architecture.
07
Q.5
What content a search engine can "see" on a web page? Explain in detail
07
Write a detail not on Local Search Optimization.
07
OR
Q.5
Write a Note on XML sitemap File with Example.
07
What is Vertical search? Give examples of various vertical search Products.
07
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