Exam Details
| Subject | web searching technology and search engine optimization | |
| Paper | ||
| Exam / Course | mca | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | June, 2017 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER-V • EXAMINATION SUMMER 2017
Subject Code: 2650006 Date:06/06/2017
Subject Name: Web Searching Technology and Search Engine Optimization
Time: 02.30 pm to 05.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Fill in the blanks.
1. When viewing a standard Google results page, users tended to create pattern with their eye movements.
2. In the search marketing field, the pages the engines return to fulfill a query are referred to as
3. contain a detailed click-by-click history of all requests to your web server.
4. When a search engine blocks your site from appearing in its search results is called as
5. Content on one web page that is similar or identical to that found on another website or page is referred as
6. The pages on a site that have been incorporated into a search engine's database is known as
7. KPIs stands for
07
Define following terms.
1. Conversion rate
2. Blended search
3. Ontology
4. Organic search results
5. Bounce rate
6. Breadcrumbs
7. Meta search
07
Q.2
Do as directed.
1. Give the full form of QDD.
2. Explain the business factors that affect the SEO plan in detail.
01
06
Explain Eye tracking and Click tracking in detail with suitable figure.
07
OR
How to determining the searcher intent? Explain the different types of queries performed by the web searcher.
07
Q.3
Draw a layout of Google search engine results page and briefly explain any five section of it.
07
Discuss the server and hosting issues that can negatively impact search engine rankings.
07
OR
Q.3
What content cannot search engines "see" on a web page? Briefly explain the about Crawling, Indexing and Ranking process.
07
Explain the elements of auditing an existing site to identify SEO problems in detail.
07
2
Q.4
What is a keyword research? Describe any one keyword research tool used for SEO activities in detail.
07
Briefly describes the efforts which should be taken by SEO analyst for making the site accessible to search engines.
07
OR
Q.4
Explain following.
1. Long tail of the keyword demand curve
2. Seasonal Fluctuations in keyword demand
07
What is bot? When to show different content to engines and visitors?
07
Q.5
Briefly explain any seven tips for image search optimization.
07
Explain the tracking cycle for measuring success to the SEO process.
07
OR
Q.5
Briefly explain any seven tips for video search optimization.
07
What is the formula for determining SEO project ROI? List down the action tracking for Ecommerce site, B2B sites and Blogs.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER-V • EXAMINATION SUMMER 2017
Subject Code: 2650006 Date:06/06/2017
Subject Name: Web Searching Technology and Search Engine Optimization
Time: 02.30 pm to 05.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Fill in the blanks.
1. When viewing a standard Google results page, users tended to create pattern with their eye movements.
2. In the search marketing field, the pages the engines return to fulfill a query are referred to as
3. contain a detailed click-by-click history of all requests to your web server.
4. When a search engine blocks your site from appearing in its search results is called as
5. Content on one web page that is similar or identical to that found on another website or page is referred as
6. The pages on a site that have been incorporated into a search engine's database is known as
7. KPIs stands for
07
Define following terms.
1. Conversion rate
2. Blended search
3. Ontology
4. Organic search results
5. Bounce rate
6. Breadcrumbs
7. Meta search
07
Q.2
Do as directed.
1. Give the full form of QDD.
2. Explain the business factors that affect the SEO plan in detail.
01
06
Explain Eye tracking and Click tracking in detail with suitable figure.
07
OR
How to determining the searcher intent? Explain the different types of queries performed by the web searcher.
07
Q.3
Draw a layout of Google search engine results page and briefly explain any five section of it.
07
Discuss the server and hosting issues that can negatively impact search engine rankings.
07
OR
Q.3
What content cannot search engines "see" on a web page? Briefly explain the about Crawling, Indexing and Ranking process.
07
Explain the elements of auditing an existing site to identify SEO problems in detail.
07
2
Q.4
What is a keyword research? Describe any one keyword research tool used for SEO activities in detail.
07
Briefly describes the efforts which should be taken by SEO analyst for making the site accessible to search engines.
07
OR
Q.4
Explain following.
1. Long tail of the keyword demand curve
2. Seasonal Fluctuations in keyword demand
07
What is bot? When to show different content to engines and visitors?
07
Q.5
Briefly explain any seven tips for image search optimization.
07
Explain the tracking cycle for measuring success to the SEO process.
07
OR
Q.5
Briefly explain any seven tips for video search optimization.
07
What is the formula for determining SEO project ROI? List down the action tracking for Ecommerce site, B2B sites and Blogs.
07
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