Exam Details
| Subject | web searching technology and search engine optimization | |
| Paper | ||
| Exam / Course | mca | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2019 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER-V- • EXAMINATION SUMMER 2019
Subject Code: 2650006 Date:08/05/2019
Subject Name: Web Searching Technologies and Search Engine Optimization
Time: 10.30 am to 01.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Fill in blanks will appropriate word.
1. Blended search is also called as
2. RSS stands for
3. Search engine is
4. A page of search results delivered by a search engine is called as
5. Content on one web page that is similar or identical to that found on another website or page is referred as
6. Map prepared by search engine after detailed analysis of a web page it is known as
7. is a way to show the user where he is in the navigation hierarchy.
07
What do you mean by SEO? How it is important? Explain different types of queries with suitable example.
07
Q.2
Explain keyword cannibalization. Also discuss how to fix the problem of internal linking.
07
Discuss the importance of auditing in existing site and also explain how we can audit an existing site.
07
OR
How SWOT and SMART analysis methods are helpful for planning and evaluation of an SEO project.
07
Q.3
Explain Eye tracking and Click tracking in detail with suitable figure.
07
Comment on:"Determining Searcher Intent: A Challenge for Both Marketers
and Search Engines"
07
OR
Q.3
Describe the positive and negative ranking factor.
07
What is cloaking? Explain with example. In which situation cloaking is required?
07
Q.4
Define Semantic connectivity. How can you measure content quality of your site? How search engines deals the problem words, disambiguation and diversity of terms in query.
07
Explain SEO for Raw traffic and also explain SEO for E-commerce.
07
OR
Q.4
Define Universal search. Explain the Image optimization tips in detail.
07
How to determine keyword value and potential ROI.
07
Q.5
Explain: Optimization for Local Search.
07
What is the formula for determining SEO project ROI? List down the action tracking for Ecommerce site, B2B sites and Blogs.
07
OR
Q.5
Explain: Video Search Optimization.
07
Describe How to Avoid Duplicate Content from any Site.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA SEMESTER-V- • EXAMINATION SUMMER 2019
Subject Code: 2650006 Date:08/05/2019
Subject Name: Web Searching Technologies and Search Engine Optimization
Time: 10.30 am to 01.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Fill in blanks will appropriate word.
1. Blended search is also called as
2. RSS stands for
3. Search engine is
4. A page of search results delivered by a search engine is called as
5. Content on one web page that is similar or identical to that found on another website or page is referred as
6. Map prepared by search engine after detailed analysis of a web page it is known as
7. is a way to show the user where he is in the navigation hierarchy.
07
What do you mean by SEO? How it is important? Explain different types of queries with suitable example.
07
Q.2
Explain keyword cannibalization. Also discuss how to fix the problem of internal linking.
07
Discuss the importance of auditing in existing site and also explain how we can audit an existing site.
07
OR
How SWOT and SMART analysis methods are helpful for planning and evaluation of an SEO project.
07
Q.3
Explain Eye tracking and Click tracking in detail with suitable figure.
07
Comment on:"Determining Searcher Intent: A Challenge for Both Marketers
and Search Engines"
07
OR
Q.3
Describe the positive and negative ranking factor.
07
What is cloaking? Explain with example. In which situation cloaking is required?
07
Q.4
Define Semantic connectivity. How can you measure content quality of your site? How search engines deals the problem words, disambiguation and diversity of terms in query.
07
Explain SEO for Raw traffic and also explain SEO for E-commerce.
07
OR
Q.4
Define Universal search. Explain the Image optimization tips in detail.
07
How to determine keyword value and potential ROI.
07
Q.5
Explain: Optimization for Local Search.
07
What is the formula for determining SEO project ROI? List down the action tracking for Ecommerce site, B2B sites and Blogs.
07
OR
Q.5
Explain: Video Search Optimization.
07
Describe How to Avoid Duplicate Content from any Site.
07
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