PAPER-II MANAGEMENT Signature and Name of Invigilator
1.
(Signature) OMR Sheet No. ............................................... (To be filled by the Candidate)

(Name)
Roll No.


2.
(Signature) (In figures as per admission card)



(Name) Roll (In words)
J 1 7 1 1

Time 1 1/4 hours] [Maximum Marks 100




Number of Pages in this Booklet 16 Number of Questions in this Booklet 50 Instructions for the Candidates
¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö
1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
1. Write your roll number in the space provided on the top of
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö"ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
this page.
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
2. This paper consists of fifty multiple-choice type of questions.
¯ÖÖÑ"Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
3. At the commencement of examination, the question booklet
•ÖÖÑ"Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ"Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü
will be given to you. In the first 5 minutes, you are requested
¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß ÛúÖÝÖ•Ö
to open the booklet and compulsorily examine it as below
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
To have access to the Question Booklet, tear off the paper
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü Ûú¸ëü …
seal on the edge of this cover page. Do not accept a booklet
without sticker-seal and do not accept an open booklet.

Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü "û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †""ûß ŸÖ¸üÆü "ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Tally the number of pages and number of questions in
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
the booklet with the information printed on the cover
page. Faulty booklets due to pages/questions missing

ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
or duplicate or not in serial order or any other
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …

discrepancy should be got replaced immediately by a
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ"Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü
correct booklet from the invigilator within the period

of 5 minutes. Afterwards, neither the Question Booklet
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü Æüß †Ö¯ÖÛúÖê

will be replaced nor any extra time will be given.
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
After this verification is over, the OMR Sheet Number
‡ÃÖ •ÖÖÑ"Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
should be entered on this Test Booklet.
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ "ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö ŸÖ£ÖÖ ×¤üµÖê
4. Each item has four alternative responses marked
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¤üß'ÖÔ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ
and You have to darken the oval as indicated below on the
correct response against each item.
Æîü •ÖîÃÖÖ ×Ûú ®Öß"Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ

Example
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
where is the correct response.
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê ˆ¢Ö¸ü-¯Ö¡ÖÛú ¯Ö¸ü Æüß Sheet given inside the Paper I Booklet only. If you mark at
5. Your responses to the items are to be indicated in the Answer
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö ˆ¢Ö¸ü ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¤üß'ÖÔ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü ×"ÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
any place other than in the ovals in the Answer Sheet, it will
®ÖÆüà ÆüÖêÝÖÖ …
not be evaluated.
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
6. Read instructions given inside carefully.
7. Ûú""ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
7. Rough Work is to be done in the end of this booklet.
8. µÖפü †Ö¯Ö ˆ¢Ö¸ü-¯Öã×ßÖÛúÖ ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ¸üÖê»Ö
8. If you write your Name, Roll Number, Phone Number or put
±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×"ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü"ÖÖ®Ö ÆüÖê
any mark on any part of the Answer Sheet, except for the
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê µÖÖ ÛúÖê‡Ô
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
†®µÖ †®Öã×"ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê †µÖÖêݵÖ
unfair means, you will render yourself liable to disqualification.
'ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ OMR ˆ¢Ö¸ü-¯Ö¡ÖÛú
9. You have to return the test question booklet and OMR Answer
sheet to the invigilators at the end of the examination
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
compulsorily and must not carry it with you outside the
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü »ÖêÛú¸ü •ÖÖµÖë …
Examination Hall.
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
10. Use only Blue/Black Ball point pen.
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
11. Use of any calculator or log table etc., is prohibited.
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
12. There is no negative marks for incorrect answers.

MANAGEMENT
Paper II

Note This paper contains fifty objective type questions, each question carrying two
marks. Attempt all the questions.
5. Match the following
the income elasticity of demand is

1. In the case of an inferior commodity,


List I List II
Positive Unitary I. For a given 10 per 1. e>1
cent change in price, demand changes by zero per

Negative Infinity
2. The slope of the iso-cost line is cent determined by II. For a given 10 per 2. e=1

Prices of the two factors


cent change in


Productivity of the two

price, demand factors changes by 5 per

Degree of substitutability of
cent the two factors
III. For a given 10 per 3. e<1
None of these
cent change in price demand

changes by 10 per statements is correct or more
3. Which one of the following
cent
nearly correct

IV. For a given 10 per 4. e=0
cent change in commodity represents a fall
An increase in the price of
price, demand in its value
changes by 20 per cent

Value has nothing to do
with the price


Code
If the price of a commodity

I II III IV falls, its value relative to
3 1 2 4
other goods does not change
4 3 2 1
The price of a good is its
1 2 3 4 value measured in terms of
2 3 1 4money

6. Long lasting beliefs about what
4. The important macro-economic is important in a variety of
aggregates are situations, that guide our decisions

Aggregate Consumption


and actions are

Gross Domestic Capital

values Formation
ethical dimensions

Gross Domestic Savings
and GNP




priorities


desires



All of the above


¯ÖÏ¿-Ö¯Ö¡Ö II
-ÖÖ™ê ü ‡ÃÖ ¯ÖÏ¿-Ö¯Ö¡Ö ´Öë ¯Ö"ÖÖÃÖ ²ÖÆãü­×¾Öcú»¯ÖßµÖ ¯ÖÏ¿-Ö Æïü … ¯ÖÏŸµÖêcú ¯ÖÏ¿-Ö cêú ¤üÖê †Ócú Æïü … ÃÖ³Öß ¯ÖÏ¿-ÖÖë cêú ˆ¢Ö¸ü ¤ëü …
5. ×-Ö´-Ö×»Ö×fÖŸÖ cúÖê ÃÖã´Öê×»ÖŸÖ úßו֋
c1. ‹cú '×™µÖfÖÖ´ÖÖßוÃÖ êú ´Ö´ÖÖê´Öë´ÖÖfÖcúß

Öü ÖÃÏÖcÖ»Ó
†ÖµÖfÖŸÖ »ÖÖê"Ö ÆüÖêŸÖß Æîü …
ÃÖ"æ Öß I ÃÖ"æ Öß II
ÃÖcúÖ¸üÖŸ´Öcú ‹ê×úcú c
I. cúß´ÖŸÖ ´Öë ×cúÃÖß ×¤üµÖê fÖµÖê 1. e>1 10 ¯ÖÏ×ŸÖ¿ÖŸÖ ¯Ö׸ü¾ÖŸÖÔ-Ö cêú
-ÖcúÖ¸üÖŸ´Öcú †¯Ö׸ü×´Ö×ŸÖ ×»Ö‹, ´ÖÖfÓÖ ´Öë ¿Öæ-µÖ
¯ÖÏ×ŸÖ¿ÖŸÖ ¯Ö׸ü¾ÖŸÖÔ-Ö ÆüÖêŸÖÖ Æîü 2. †Ö‡ÃÖÖ­cÖÙü »Ö‡-Ö cêú Ã»ê¯Ö cúÖ ×-Ö¬ÖÔüTÖ

êúòÖÖÖÖ¸
II. cúß´ÖŸÖ ´Öë ×cúÃÖß ×¤üµÖê fÖµÖê 2. e=1 êÖ¸×cÖÖî
×cúÃÖcú «üüÖ úµÖÖ •ÖŸÖÆü
10 ¯ÖÏ×ŸÖ¿ÖŸÖ ¯Ö׸ü¾ÖŸÖÔ-Ö cêú ¤üÖê-ÖÖë "Ö¸üÖë cúÖ ´Öæ»µÖ ×»Ö‹, ´ÖÖÓfÖ ´Öë 5 ¯ÖÏןֿ֟Ö
¯Ö׸ü¾ÖŸÖÔ-Ö ÆüÖŸêÖÖ ¤üÖê-ÖÖë "Ö¸üÖë cúß ˆŸ¯ÖÖ¤ücúŸÖÖ III. cúß´ÖŸÖ ´Öë ×cúÃÖß ×¤üµÖê fÖµÖê 3. e<1 ¤üÖê-ÖÖë "Ö¸üÖë cúß ÆüÖê-Öê cúß 10 ¯ÖÏ×ŸÖ¿ÖŸÖ ¯Ö׸ü¾ÖŸÖÔ-Ö cêúfµÖÖêµÖŸÖÖ ×»Ö‹, ´ÖfÖÑÖ ´Öë 10 ¯ÖÏ×ŸÖ¿ÖŸÖ ‡-Ö´Öë ÃÖê cúÖê‡Ô -ÖÆüà ¯Ö׸ü¾ÖŸÖÔ-Ö ÆüÖŸêÖÖ Æîü
IV. cúß´ÖŸÖ ´Öë ×cúÃÖß ×¤üµÖê fÖµÖê 4. e=0 3. ×-Ö´-Ö×»Ö×fÖŸÖ ´Öë ÃÖê cúÖî-Ö ÃÖÖ ‹cú cú£Ö-Ö ÃÖÆüß µÖÖ 10 ¯ÖÏ×ŸÖ¿ÖŸÖ ¯Ö׸ü¾ÖŸÖÔ-Ö cêú fÖÖ

»ÖÖ³fÃÖÆüßÆîü?
×»Ö‹, ´ÖÖfÓÖ ´Öë 20 ¯ÖןÏÖ¿ÖŸÖ

¯Ö׸ü¾ÖŸÖÔ-Ö ÆüÖŸêÖÖ Æîü c‡ÃÖêú ´Öæ»µÖ ´Öë ×fÖ¸üÖ¾Ö™ü cúÖ
×cúÃÖß ÃÖÖ´ÖÖß cúß cúß´ÖÖ ´Ö¾ÖéרüfÏŸë
.æú ™ü
¯ÖÏןÖ×-Ö׬֟¾Ö ú¸üŸß Æîü …
cÖ
I II III IV
´Öæ»µÖ cúÖ cúß´ÖŸÖ ÃÖê cúÖê‡Ô ÃÖ´²ÖÓ¬Ö -ÖÆüà
3 1 2 4
Æîü …
4 3 2 1
µÖפü ×cúÃÖÖÖ´ÖÖÏß cúß cúß´ÖŸ×f¸üßßÃfÖ ÖŸÖ
1 2 3 4
Æîü, ŸÖÖê †-µÖ cúß ŸÖã»Ö-ÖÖ ´Öë ‡ÃÖúÖ ´Ö滵cÖ
2 3 1 4
¯Ö׸ü¾ÖÙŸÖŸÖ -ÖÆüà ÆüÖêŸÖÖ …
×cúÃÖß ÃÖÖ´ÖÖÏß cúß cúß´ÖŸÖ ¹ý¯ÖµÖêîÃÖêf­¯Ö

6. ×¾Ö׳Ö--Ö ¯ÖÏúÖ¸ü cúß ÛãÖןֵÖÖë ´Öë ŒµÖÖ ´ÖÆü¢¾Ö¯ÖæÖÔ
c T
Ö ë ÖׯÖcæÖÆ
cêú ºþ¯´Ö´ÖÖŸˆÃÖúÖ´Ö»µîü…
ÆüÖêÖ ‡ÃÖ ÖÂÖµ´Öë Æ´ÖÖê×-TÖµë ŸÖÖ×cúµÖÖ
fÖ×¾Ö ü¸üÖÔÖÖ£Ö ÎcÖ¯Öë cúÖ ¯Ö£Ö¯Ï¤üÖÔü-Ö¾ÖÖÖÖµÖß

ú»ÖÖcú cú¸Ö¿ê »ßãÖÖÖßµcfµê
4. cú †£¾µÖ¯ÖÖÔ¿ÖáÖÖ ÃÖú»Ö ÖÖÖ ŒµÖÖ Æîü
¬TÖÖ¸ü ÖÖ‹Ñ ×-Ö´-Ö×»Ö×fÖŸÖ ´Öë ÃÖê ŒµÖÖ Æïü
ÃÖú»Ö ÖÖÖcfˆ¯Ö³ê
´Ö滵Ö
ÃÖú»Ö'Öê»æ Öæ•ÖÖ´ÖÔÖc¸üÖ¯Ñß×-ÖT
-Ößןָ֯ücú †ÖµÖÖ´Ö
ÃÖú»Ö'Öê»æ²Ö"ŸÖ Ö£Ö•ß‹-Ö¯Öß c¸üÖÖŸÖÖ
¯ÖÏÖ£Ö×´ÖcúŸÖÖ‹Ñ
ˆ¯Ö׸ü×»Ö×fÖŸÖ ÃÖ³Öß †ÖúÖÓ ÖÑcÖ‹

7. Figure Ground Theory explains the process of

Cognition Sensation


Perception Motivation



8. Successive re-inforcements resulting in desired behaviour are

mentoring


motivation


shaping


behaviour-modification



9. Psychological contract is related to

job person fit


role person fit


organisation person fit


none of the above



10. Equity is called as

equality of all


standard performance


comparative sense of justice to self


none of the above



11. The distinction between 'job enrichment' and 'job enlargement' is

semantics


'job enrichment' is vertical loading while 'job enlargement' is horizontal loading


'job enrichment' is the outgrowth of Hertzberg's theory while 'job enlargement' is of Maslow's orientation.


'job enrichment' is more for the individual and the other is more of organisation making



12. In 'delegation'

Only authority is delegated not responsibility


Both authority and responsibility are delegated


Only responsibility is delegated, not authority


Neither responsibility, nor authority is delegated



13. Cross-functional groups that operate across space, time and organisational boundaries with members who communicate mainly through information technologies are

telecomputers


virtual teams


teleworkers


telemarketers



14. Career resilience means

Ability to switch careers


Ability to remain with same competencies refining suitably for organizations


Lack of capacity to remain in career


None of the above



15. Lock out means

An antithesis of strike


Refusal to employ any person in employment


the temporary closing of a place of employment


Illegal strike



7. '±úßfÖ¸ü­fÖÖψT›ü' ×ÃÖ¨üÖÓŸÖ cúß ¯Ö×cÏÎúµÖÖ cúß ¾µÖÖfµÖÖ cú¸üŸÖÖ Æîü …

ÃÖÓ-ÖÖ-Ö ÃÖÓ¾Öê¤ü-Ö


²ÖÖê¬Ö †×³Ö¯ÖÏê¸üTÖÖ



8. ¾ÖÖ×"ŸÖ ¾µ¾ÖÆÖü cêÖ‹ ²Ö¸´²ÖÖ¸¯Ö-Ö¾»Ö-Ö
ÓûÖü¸ú ×»ÖüüãÔÖŒµÖÖ Æîü

¯Ö¸üÖ´Ö¿ÖÔ ¤êü-ÖÖ


†×³Ö¯ÖêϸüTÖ


fÖœÌü-ÖÖ


¾µÖ¾ÖÆüÖ¸ü­¯Ö׸üÂcú¸üTÖ



9. ´Ö-ÖÖê¾Öî-ÖÖ×-Öcú †-Öã²ÖÓ¬Ö ÃÖ´²ÖÓ×¬ÖŸÖ Æîü …

cúÖµÖÔ­¾µÖÛŒŸÖ ÃÖ´ÖÖµÖÖê•Ö-Ö


³Ö×´æÖcúÖ­¾µÖÛŒŸÖ ÃÖ´ÖÖµÖÖê•Ö-Ö


ÃÖÓfÖšü-Ö­¾µÖÛŒŸÖ ÃÖ´ÖÖµÖÖê•Ö-Ö


ˆ¯Ö¸üÖêŒŸÖ ´Öë ÃÖê cúÖê‡Ô -ÖÆüà



10. ÃÖ´ÖŸÖÖ cúÆüÖ •ÖÖŸÖÖ Æîü

ÃÖ³Öß cúß ÃÖ´ÖÖ-ÖŸÖÖ


´ÖÖ-Öcú cúÖµÖÔ ×-Ö¯ÖÖ¤ü-Ö


þֵÖÓ cêú ¯ÖןÏÖ -µÖÖµÖ cúÖ ŸÖã»Ö-ÖÖŸ´Öcú ³ÖÖ¾Ö


ˆ¯Ö¸üÖêŒŸÖ ´Öë ÃÖê cúÖê‡Ô -ÖÆüà



11. 'cúÖµÖÔ ÃÖ¾ÓÖ¬ÖÔ-Ö' ŸÖ£ÖÖ 'cúÖµÖÔ cêú ²Öß"Ö ŒµÖÖ
†ÓŸÖ¸ü Æîü

†£ÖÔfÖŸÖ


cúÖµÖÔ ÃÖÓ¾Ö¬ÖÔ-Ö ¤üÖ×µÖŸ¾ÖÖë cúÖ ˆ¬¾ÖÖÔ¬Ö¸ü ¾ÖéÆüŸÖßcú¸üTÖ Æîü •Ö²Ö×cú cúÖµÖÔ ¾Ö¬ÖÔ-Ö ¤üÖ×µÖŸ¾ÖÖë cúÖ × Öן֕ÖßµÖ ¾ÖéÆüŸÖßcú¸üTÖ Æîü


cúÖµÖÔ ÃÖÓ¾Ö¬ÖÔ-Ö Æü•ÖÔ²ÖfÖÔ cêú ×ÃÖ¨üÖÓŸÖ cúÖ ×¾ÖcúÖÃÖ Æîü •Ö²Ö×cú cúÖµÖÔ ¾Ö¬ÖÔ-Ö ´ÖÖûÖÖê cêú ×ÃÖ¨üÖŸÓÖ cúÖ


cúÖµÖÔ ÃÖÓ¾Ö¬ÖÔ-Ö ¾µÖÛŒŸÖ cêÖ‹ †×¬Öcú


ú ×»Æîü ŸÖ£ÖÖ cúÖµÖÔ¾Ö¬ÖÔ-Ö †×¬Öcú ÃÖÓfÖšü-ÖÖŸ´Öcú Æîü

12. †×¬ÖcúÖ¸üÖë cúÖ ¯ÖÏŸµÖÖµÖÖê•Ö-Ö ´Öë

cêú¾Ö»Ö ÃÖ¢ÖÖ cúÖ ¯ÖÏüŸµÖÖµÖÖê•Ö-Ö ÆüÖêŸÖÖ Æîü, ˆ¢Ö¸ü ¤üÖ×µÖŸ¾ÖÖë cúÖ -ÖÆüà


ÃÖ¢ÖÖ ŸÖ£ÖÖ ˆ¢Ö¸ü¤üÖ×µÖŸ¾ÖÖë ¤üÖê-ÖÖë cúÖê ¯ÖÏŸµÖÖµÖÖוêÖŸÖ ×cúµÖÖ •ÖÖŸÖÖ Æîü


cêú¾Ö»Ö ˆ¢Ö¸ü¤üÖ×µÖŸ¾Ö cúÖ ¯ÖÏŸµÖÖµÖÖê•Ö-Ö ÆüÖŸêÖÖ Æîü, ÃÖ¢ÖÖ cúÖ -ÖÆüà


ˆ¢Ö¸ü¤üÖ×µÖŸ¾Ö cúÖ Æüß ÃÖ¢ÖÖ cúÖ ¯ÖÏŸµÖÖµÖÖê•Ö-Ö ÆüÖêŸÖÖ Æîü



13. ´ÖãfµÖŸÖ: ÃÖæ"Ö-ÖÖ ¯ÖÏÖêªÖê×fÖ×cúµÖÖë cúê´ÖÖ¬µÖ´Ö ÃÖê ÃÖ´¯ÖÏêÂTcú¸üÖê ÖÖê »ÖêÖë cêÖÖ£Ö Ã£Ö-Ö
ÖÖ -¾»ÖÖfÖúÃÖ,
ÃÖ´ÖµÖ ŸÖ£ÖÖ ÃÖfÓÖšü-ÖÖŸ´Öcú ¤üÖµÖ¸üÖë cêú ²ÖÖÆü¸ü
cúÖµÖÔ¸üŸÖ ¯ÖÏן֭cúÖµÖÔcúÖ¸üß ÃÖ´ÖæÆüÖë cúÖê ŒµÖÖ cúÆüŸÖê Æïü

™êü»Ößcú´µÖæ™üÃÖÔ


¾Ö"ÖãÔ†»Ö ™üß´ÃÖ


™êü»Öß¾ÖcÔúÃÖÔ


™êü»Öß´ÖÖcìú×™ü†ÃÖÔ



14. ¾Öé×¢Öcú ÃÖ´Ö㟣ÖÖ-Ö ¿ÖÛŒŸÖ cúÖ †£ÖÔ Æîü

•Öß×¾ÖcúÖ­¾Öé×¢Ö ²Ö¤ü»Ö-Öê cúß µÖÖêfµÖŸÖÖ


ÃÖÓfÖšü-Ö cêú ×»Ö‹ ˆ¯ÖµÖãŒŸÖ ÆêüŸÖã ˆ-Æüà Ö´ÖŸÖÖ†Öë cúÖê ¯Ö׸üÂcéúŸÖ cú¸ü cúÖµÖ´Ö ¸üfÖ-ÖÖ


•Öß×¾ÖcúÖ­¾Öé×¢Ö ´Öë ¸üÆü-Öê cúß Ö´ÖŸÖÖ cúÖ †³ÖÖ¾Ö


ˆ¯Ö¸üÖêŒŸÖ ´Öë ÃÖê cúÖê‡Ô -ÖÆüà



15. ŸÖÖ»ÖÖ²ÖÓ¤üß cúÖ †£ÖÔ Æîü

üÆü›üŸÖÖ»Ö cúÖ ×-Ö¸üÖê¬ÖÖŸ´Öcú


×cúÃÖß ³Öß ¾µÖÛŒŸÖ cúÖê ¸üÖê•ÖfÖÖ¸ü ´Öë ¸üfÖ-Öê ÃÖê cú¸ü-ÖÖ


¸üÖê•ÖfÖÖ¸ü cêú Öê¡Ö cúß †Ã£ÖÖµÖß ²ÖÓ¤üß


†¾Öî¬ÖÖ×-Öcú Æü›ÌüŸÖÖ»Ö



16. Which is the task of a finance manager

Investment decision


Dividend decision


Management of income


All of the above



17. Which method of capital budgeting focuses on liquidity of a project

Net present value


Profitability index


Payback period


Internal rate of returns



18. Which statement is true about deep discount bonds

These are in the form of low interest bonds


These bonds are sold at a discounted value and on maturity face value of the bond is paid to the investors


There is no interest payout during lock-in period


None of the above



19. Financial leverage is EBIT

× 100

Sales EBIT



EBT Sales



Fixed Assets Profit


× Capital


Sales

20. Match the following
List-I (items List II (used method) Application)
I. Rate of 1. Capital return budgeting method
II. Purchase 2. Merger consideration
III. Diminishing 3. Depreciation Balance Method
IV. Fifo 4. Stock Method valuation


Code
I II III IV

1 3 2 4


3 2 4 1


1 2 3 4


1 4 3 2


21. Arrange the following steps of a five-stage model of the consumer buying process
I. Evaluation of Alternatives
II. Need Arousal
III. Information search
IV.
Purchase Decision

V.
Post Purchase behaviour



Code

IV, II, III, V


III, II, IV, V


II, IV, III, V


II, III, IV, V


16. ×¾Ö¢Ö ¯ÖϲÖÓ¬Öcú cúÖ cúÖµÖÔ ŒµÖÖ Æîü

×-Ö¾Öê¿ÖfÖŸÖ ×-ÖTÖÔµÖ


»ÖÖ³ÖÖÓ¿ÖfÖŸÖ ×-ÖTÖÔµÖ


†ÖµÖ cúÖ


ˆ¯Ö׸ü×»Ö×fÖŸÖ ÃÖ³Öß


17. ¯ÖÑæ•ÖßfÖŸÖ cúß cúÖî-Ö ÃÖß ×¾Ö×¬Ö ‹cú ¯Ö׸üµÖÖê•Ö-ÖÖ cúß ŸÖ¸ü»ÖŸÖÖ ¯Ö¸ü ¤êüŸÖß Æîü

×-Ö¾Ö»Ö ¾ÖŸÖÔ´ÖÖ-Ö ´Ö»µæÖ


»ÖÖ³Ö¤üÖ×µÖcúŸÖÖ ÃÖæ"ÖcúÖÓcú


×-Ö¾Öê¿Ö ¾ÖÖ¯ÖÃÖß cúß †¾Ö׬Ö


¯ÖÏןֱú»Ö cúß †ÖŸÓÖ׸ücú ¤ü¸ü


18. ³ÖÖ¸üß "æû™ü ŠúTÖ¯Ö¡Ö cêú ÃÖÓ²ÖÓ¬Ö ´Öë cúÖî-Ö ÃÖÖ cú£Ö-Ö ÃÖÆüß Æîü

µÖê ²ÖÖT›òüËÃÖ cú´Ö ¾µÖÖ•Ö cêú ºþ¯Ö ´Öë ÆüÖêŸÖê Æïü …


‡-Ö ²ÖÖòT›üËÃÖ cúÖê "æû™üfÖŸÖ ´Öæ»µÖ ¯Ö¸ü ²Öê"ÖÖ

•ÖÖŸÖÖ Æîü ŸÖ£ÖÖ ³ÖãfÖŸÖÖ-Ö ×ŸÖ×£Ö ¯Ö¸ü ×-Ö¾Öê¿ÖcúŸÖÖÔ cúÖê ²ÖÖT›òü cêú †Ó×cúŸÖ ´Öæ»µÖ cúÖ ³ÖãfÖŸÖÖ-Ö ×cúµÖÖ •ÖÖŸÖÖ Æîü …



†¾Ö×¬Ö ´Öë ²µÖÖ•Ö cúÖ ³ÖfãÖŸÖÖ-Ö -ÖÆüà ÆüÖêŸÖÖ …


ˆ¯Ö¸üÖêŒŸÖ ´Öë ÃÖê cúÖê‡Ô -ÖÆüà


19. ×¾Ö¢ÖßµÖ ˆ¢ÖÖê»Ö-Ö Æîü
EBIT


× 100

Sales EBIT




EBT Sales




Fixed Assets Profit



× Capital


Sales

20. ×-Ö´-ÖÖÓ×cúŸÖ cúÖê ÃÖã´Öê×»ÖŸÖ cúßו֋ ÃÖæ"Öß I (´Ö¤ü ÃÖæ"Öß II (¯ÖϵÖÖ.Ö ê
†-Ö¯ÖãϵÖÖê.Ö ÆüÖêŸÖÖ Æîü)

I. ¯ÖÏןֱú»Ö ¤ü¸ü 1. ¯ÖÓæ•ÖßfÖŸÖ ×¾Ö׬Ö
II. cÎúµÖ ÃÖÓ²ÖÓ¬Öß 2. ×¾Ö»ÖµÖ-Ö ÃÖÖê"Ö­×¾Ö"ÖÖ¸ü
III. ÈüÖÃÖ´ÖÖ-Ö ¿ÖêÂÖ 3. ´Öæ»µÖ ÈüÖÃÖ ×¾Ö׬Ö
IV. ×±ú±úÖê ×¾Ö×¬Ö 4. ¸üÆüןֵÖÖ cúÖ ´Ö滵ÖÖÓcú-Ö
.æú™ü
I II III IV


1 3 2 4


3 2 4 1


1 2 3 4


1 4 3 2


21. ˆ¯Ö³ÖÖꌟÖÖ «üÖ¸üÖ cÎúµÖ­¯Ö×cÏÎúµÖÖ cêú ¯ÖÓ"Ö­ÃÖÖê¯ÖÖ×-Öcú ´ÖÖòü»Ö cêÖ´-Ö×»ÖÖÖ Ö¸TÖë cúÖê cÎú´Ö-ÖÃÖ¸ü
›ú ×-×fŸ"üÖÖãÖ¾µÖ¾ÖÛÃ£ÖŸÖ cúßו֋
I. ×¾Öcú»¯ÖÖë cúÖ ´Ö滵ÖÖÓcú-Ö
II. †Ö¾Ö¿µÖcúŸÖÖ cúÖê
III. ÃÖæ"Ö-ÖÖ fÖÖê•Ö
IV.
fÖ¸üߤü cú¸ü-Öê cúÖ ×-ÖTÖÔµÖ

V.
fÖ¸üߤü cú¸ü-Öê cêú ²ÖÖ¤ü cúÖ ¾µÖ¾ÖÆüÖ¸ü


.æú™ü :


IV, II, III, V


III, II, IV, V


II, IV, III, V


II, III, IV, V


22. It refers to the total number of items in the Product Mix. It is known as following.

The width of product mix


The length of product mix


The depth of product mix


The consistency of product mix


23. Given below are two statements, one labelled as Assertion and the other labelled as Reason State the correct answer from code given below.
Assertion Pure-click companies can be search engines, Internet service providers, commerce sites, transaction sites, content sites and enabler sites.
Reason Pure-click companies are those companies that have launched a website without any previous existence as a firm.

Code

is correct, but is wrong.


Both and are correct.


is wrong, but is correct.


Both and are wrong.



24. Match List-I and List-II. List I List II (Characteristics (Marketing of Services) Strategy applied considering a
characteristic of service)

I. Intangibility 1. Preparing a service blue print showing each service and process in a flow chart.
II. Inseparability 2. Tangiblize the intangible
III. Variability 3. To train more service providers and build up client confidence.
IV. Perishability 4. Use differential pricing

Code
I II III IV

2 1 3 4


2 3 1 4


1 3 2 4


2 1 4 3



25. A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as

Advertising


Personal selling


Publicity


Sales promotion



26. Which of the following departments is not directly affected by the facilities location decision

Production operations


Marketing


Personnel


Finance



22. ˆŸ¯ÖÖ¤ü ×´ÖÁÖ ´Öë µÖÆü ´Ö¤üÖë cúß cãú»Ö ÃÖÓfµÖÖ cúÖê ÃÖÓ¤üÙ³ÖŸÖ cú¸üŸÖÖ Æîü … ‡ÃÖê cúÆüŸÖê Æïü

ˆŸ¯ÖÖ¤ü ×´ÖÁÖ cúß "ÖÖî›ÌüÖ‡Ô


ˆŸ¯ÖÖ¤ü ×´ÖÁÖ cúß »Ö´²ÖÖ‡Ô


ˆŸ¯ÖÖ¤ü ×´ÖÁÖ cúß fÖÆü¸üÖ‡Ô


ˆŸ¯ÖÖ¤ ×´ÖÁÖ cúß



23. -Öß"Öê ¤üÖê ¾ÖŒŸÖ¾µÖ פü‹ fÖ‹ ‹cú cúÖê
†
׳Öcú£Ö-Ö ŸÖ£ÖÖ ¤æüÃÖ¸üêcúÖê cúÖ¸üTÖ cúÆüÖ fÖµÖÖ Æîü … -Öß"Öê פü‹ fÖ‹ cæú™üÖë ´Öë ÃÖê ÃÖÆüß ˆ¢Ö¸ü "Ö×-ãÖ‹

†
×³Ö .ú£Ö-Ö ¯µÖㆸü ÛŒ»Öcú cú´¯Ö×-ÖµÖÖÑ ÃÖ"ÖÔ ‡Ó•Ö-Ö, ‡Ó™ü¸ü-Ö™êü ÃÖÙ¾ÖÃÖ ¯ÖÖϾêÖÖ‡›üÃÖ,ÔcúÖò´ÖÃÖÔ ÃÖÖ‡™ËüÃÖ, ™Òüï•ÖÖ-Ö ÃÖÖ‡™ËüÃÖ, cúÖ™ÑëüT™ü ÃÖÖ‡™ËüÃÖ ŸÖ£ÖÖ ‡-Öê²Ö»Ö¸ü ÃÖÖ‡™ËüÃÖ ÆüÖê ÃÖcúŸÖê Æïü …


.úÖ¸ü.Ö ¯µÖㆸü ÛŒ»Öcú cú´¯Ö×-ÖµÖÖÑ ‹êÃÖß cú´¯Ö×-ÖµÖÖÑ Æïü †¯Ö-Öß ¿Öãºþ†ÖŸÖ †¯Ö-ÖÖ ¾Öê²ÖÃÖÖ‡™ü cú¸ü cúß †Ö¸îü ˆÃÖcêú ¯ÖÆü»Öê ¾Öê †Ûß֟¾Ö ´Öë -ÖÆüà £Öà …
.æú™ü

ÃÖÆüß Æîü, ¯Ö¸ü-ŸÖã fÖ»ÖŸÖ Æîü


ŸÖ£ÖÖ ¤üÖê-ÖÖë ÃÖÆüß Æïü


fÖ»ÖŸÖ Æîü, ¯Ö¸ü-ŸÖã ÃÖÆüß Æîü


ŸÖ£ÖÖ ¤üÖê-ÖÖë fÖ»ÖŸÖ Æïü



24. ÃÖæ"Öß I ŸÖ£ÖÖ ÃÖæ"Öß II cúÖê ÃÖã´Öê×»ÖŸÖ cúßו֋ ÃÖ"Ößæ I ÃÖ"Ößæ II (ÃÖêëú (ÃÖêê¾ÖÖ†Ö.ê¾ÖÖ ú × .úÃÖß
†×³Ö»Ö.Ö.Ö) †×³Ö»Ö.Ö.Ö .úÖê ¬µÖÖ-Ö ´Öë ¸ü.ÖŸÖê Æüã‹ ¯ÖϵÖãŒŸÖ ×¾Ö¯Ö.Ö-Ö ¾µÖÆæü

I. †´ÖæŸÖÔŸÖÖ 1. ¯ÖÏŸµÖcú êÃÖê¾ÖÖ ŸÖ£ÖÖ ¯ÖÏ×cÎúµÖÖ cúÖê ‹cú °»ÖÖê­"ÖÖ™üÔ´Öë ¤ü¿ÖÖÔŸÖê Æãü‹ ÃÖê¾ÖÖ cúß ºþ¯Ö¸êüfÖÖ ŸÖîµÖÖ¸ü cú¸ü-ÖÖ
II. †¯Öé£Öcú-ÖßµÖŸÖÖ 2. †´Öæ¢ÖÔ cúÖ ´Öæ¢ÖÔcú¸üTÖ
III. ¯Ö׸ü¾ÖŸÖÔ-Ö¿Ö߻֟ÖÖ 3. †-Öêcú ÃÖê¾ÖÖ ¯ÖϤüÖµÖcúÖë cúÖê ¯ÖÏ׿Ö× ÖŸÖ cú¸ü-ÖÖ ŸÖ£ÖÖ fÖÖÏÆücúÖë ´Öë ×¾Ö¿¾ÖÖÃÖ ×-Ö´ÖÖÔTÖ cú¸ü-ÖÖ
IV. -Ö¿¾Ö¸üŸÖÖ 4. ×¾Ö³Öê¤üÖŸ´Öcú ´Öæ»µÖ cúÖ ˆ¯ÖµÖÖêfÖ
.æú™ü
I II III IV

2 1 3 4


2 3 1 4


1 3 2 4


2 1 4 3



25. ×cúÃÖß ˆŸ¯ÖÖ¤ü ×¾Ö¿ÖêÂÖ cúÖê ŸÖŸcúÖ»Ö fÖ¸üߤü-Öê ÆêüŸÖã ˆ¯Ö³ÖÖꌟÖÖ†Öë ŸÖ£ÖÖ ¾µÖÖ¯ÖÖ¸ü •ÖfÖŸÖË cúÖê ¯ÖÏ׸êüŸÖ cú¸ü-Öê cêú ×»Ö‹ †×³ÖcúÛ»¯ÖŸÖ ¯ÖÏÖêŸÃÖÖÆücú fÖÖÖÖÖë ÖÖü Ö×¾¬µ¯æÖÃÓÖÖÆî:ן׾׬µÖcúµÆ‹cú¾îÖÖÖTÔ Öcú»-ü




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