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D 1 7 1 3

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Number of Pages in this Booklet 12 Number of Questions in this Booklet 50 Instructions for the Candidates

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MANAGEMENT Paper II Note This paper contains fifty objective type questions of two marks each. All questions are compulsory.
1. The Marshallian utility analysis is
6. The leadership prototypebased on a less valid assumption of
is useful primarily for
cardinal measurement of utility selection and training of
constant marginal utility of employees money

uses LPC (Least Preferred
diminishing marginal utility Co-worker) as an important of goods component
additivity of the utility

depicts the image of a model
2. An appropriate pricing strategy for leader a new product to be introduced in

emphasizes leadership the market will be

development



Average/Marginal cost-plus
pricing



7. Which is not a perceptual process


Skimming/Penetrating pricing


stage


Product-line pricing


Attention/selection


Differential pricing


Interpretation


Follow-through
represents the firm's capability for



3. Economic capacity of a plant
Retrieval

Maximum physical output


Maximum marginal output



8. Which statement is correct
Break-even level of output

Goals act as the set of and sale
constraints that an
Output that equates average organisation must satisfy.
and marginal costs

Deterministic goals specify
the end or direction towards pricing in a firm involves
4. Multi-stage approach to product which the organisationconsiderations for setting the price
applies its efforts, and theyas follows
can be fairly determined.
i. Selection of firm's objective

Goals may be categorised asii. Composition of marketing-mix deterministic and constraint
iii. Selection of target market goals.
iv. Selection of pricing policy and

All of the above.
strategy
Indicate correct sequence


9. According to Fiedler's
iv . ii . i . iii Contingency Model of Leadership,

iii . i . ii . iv which one of the following is not a

ii . iv . iii . i situational variable

i . iii . ii . iv

Leader-Member relations
Task structure
practices is not sought to be

5. Which one of the following

Position power
regulated under the Consumer



Maturity of followers Protection Act, 1986

10. Which is not a centralised


Sales of defective goods



communication network system
Supply of services having

Wheel Network some deficiency
Y-shaped Network

Misleading advertisements


Circle Network charge


Goods supplied free of



Chain Network
¯ÖϲÖÓ¬Ö®Ö ¯ÖÏ¿®Ö¯Ö¡Ö II
×®Ö¤ìü¿Ö ‡ÃÖ ¯ÖÏ¿®Ö¯Ö¡Ö ´Öë ¯Ö"ÖÖÃÖ ²ÖÆãü-×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ¤üÖê †ÓÛú Æïü … ÃÖ³Öß ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü ¤ëü …
1. ´ÖÖ¿ÖÔ»Ö «üÖ¸üÖ ¯ÖÏן֯ÖÖפüŸÖ ˆ¯ÖµÖÖê×ÝÖŸÖÖ ×¾Ö¿»ÖêÂÖÞÖ×ÛúÃÖ ‹Ûú ®µÖæ®Ö ¾Öî¬Ö ´ÖÖ®µÖŸÖÖ ¯Ö¸ü †Ö¬ÖÖ׸üŸÖ Æîü

ˆ¯ÖµÖÖê×ÝÖŸÖÖ Ûúß ÝÖÞÖ®ÖÖŸ´ÖÛú ´ÖÖ¯Ö Ûúß …


´Öã¦üÖ Ûúß ×ãָü ÃÖß´ÖÖÓŸÖ ˆ¯ÖµÖÖê×ÝÖŸÖÖ Ûúß …


¾ÖßÖã†Öë Ûúß ÈüÖÃÖ´ÖÖ®Ö ÃÖß´ÖÖÓŸÖ ˆ¯ÖµÖÖê×ÝÖŸÖÖ Ûúß …


ˆ¯ÖµÖÖê×ÝÖŸÖÖ Ûúß µÖÖêÝÖÖŸ´ÖÛúŸÖÖ Ûúß …



2. ²ÖÖ•ÖÖ¸ü ´Öë ¯ÖÏ×¾Ö™ü ×ÛúµÖê •ÖÖ®Öê ¾ÖÖ»Öê ®Ö¾Ö-ˆŸ¯ÖÖ¤üÛêú ×»Ö‹ ˆ¯ÖµÖãŒŸÖ ´Öæ»µÖ®Ö ¸üÞÖ®Öß×ŸÖ ÆüÖêÝÖß

†ÖîÃÖŸÖ/ÃÖß´ÖÖ®ŸÖ ´Öæ»µÖ®Ö …


´Ö»ÖÖ‡Ô-ˆŸÖÖ¸ü ´Öæ»µÖ®Ö …


ˆŸ¯ÖÖ¤ü-ÁÖêÞÖß ´Öæ»µÖ®Ö …


×¾Ö³Öê¤üÖŸ´ÖÛú ´Öæ»µÖ®Ö …



3. ÃÖÓµÖÓ¡Ö Ûúß †ÖÙ£ÖÛú õÖ´ÖŸÖÖ ±ú´ÖÔ Ûúß ÛúÖî®Ö ÃÖêÃÖÖ´Ö£µÖÔ ÛúÖê ²ÖŸÖÖŸÖß Æîü

†×¬ÖÛúŸÖ´Ö ³ÖÖîןÖÛú ˆŸ¯ÖÖ¤ü®Ö Ûúß …


†×¬ÖÛúŸÖ´Ö ÃÖß´ÖÖÓŸÖ ˆŸ¯ÖÖ¤ü®Ö Ûúß …


ÃÖ´Ö×¾Ö""êû¤ü ßָü Ûêú ˆŸ¯ÖÖ¤ü®Ö ‹¾ÖÓ ×¾ÖÛÎúµÖ Ûúß …


ˆŸ¯ÖÖ¤ü®Ö Ûúß •ÖÖê †ÖîÃÖŸÖ ‹¾ÖÓ ÃÖß´ÖÖÓŸÖ »ÖÖÝÖŸÖÖë ´Öë ÃÖ´ÖÖ®ÖŸÖÖ »ÖÖŸÖÖ Æîü …



4. ‹Ûú ±ú´ÖÔ ´Öë ˆŸ¯ÖÖ¤ü®Ö ´Öæ»µÖ®Ö ÛúÖ ²ÖÆãü-ßָüßµÖˆ¯ÖÝÖ´Ö®Ö ´Ö滵Ö-×®Ö¬ÖÖÔ¸üÞÖ ÆêüŸÖã ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê×ÛúÃÖ ¯Ö¸ü ×¾Ö"ÖÖ¸ü Ûú¸üŸÖÖ Æîü
i. ±ú´ÖÔ Ûêú ˆ§êü¿µÖ ÛúÖ "Öã®ÖÖ¾Ö
ii. ×¾Ö¯ÖÞÖ®Ö-×´ÖÁÖÞÖ ÛúÖ ÃÖÓ'Ö™ü®Ö
iii. »ÖõµÖ ²ÖÖ•ÖÖ¸ü ÛúÖ "Öã®ÖÖ¾Ö
iv. ´Öæ»µÖ®Ö ®Öß×ŸÖ ‹¾ÖÓ ¸üÞÖ®Öß×ŸÖ ÛúÖ "Öã®ÖÖ¾ÖÃÖÆüß ÛÎú´Ö ×®ÖÙ¤ü™ü Ûúßו֋

iv . ii . i . iii


iii . i . ii . iv


ii . iv . iii . i


i . iii . ii . iv



5. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ÛúÖµÖÔ ÛúÖ ×®ÖµÖ´Ö®Öˆ¯Ö³ÖÖꌟÖÖ ÃÖÓ¸üõÖÞÖ †×¬Ö×®ÖµÖ´Ö, 1986 Ûêú
†®ŸÖÝÖÔŸÖ ®ÖÆüà ×ÛúµÖÖ •ÖÖŸÖÖ Æîü

¤üÖêÂÖ¯ÖæÞÖÔ ¾ÖßÖã†Öë ÛúÖ ×¾ÖÛÎúµÖ


Ûãú"û Ûú´Öß ¾ÖÖ»Öß ÃÖê¾ÖÖ†Öë Ûúß †Ö¯ÖæÙŸÖ


³ÖÏÖ´ÖÛú ×¾Ö-ÖÖ¯Ö®Ö


×®Ö:¿Öã»Ûú ¯ÖÏÖ¯ŸÖ ¾ÖßÖã



6. »Öß›ü¸ü×¿Ö¯Ö ´ÖÖò›ü»Ö †Ö¤ü¿ÖÔ)


Ûú´ÖÔ"ÖÖ׸üµÖÖë Ûêú "ÖµÖ®Ö ‹¾ÖÓ ¯ÖÏ׿ÖõÖÞÖ Ûêú×»ÖµÖê ´ÖãÜµÖ ºþ¯Ö ÃÖê ˆ¯ÖµÖÖêÝÖß Æîü …


´ÖÆü¢¾Ö¯ÖæÞÖÔ ÃÖÓ'Ö™üÛú Ûêú ºþ¯Ö ´Öë ˆ¯ÖµÖÖꌟÖÖ‹»Ö.¯Öß.ÃÖß. (†»¯ÖŸÖ´Ö ¾Ö¸üßµÖ ÃÖÆ-üÛúÖÙ´ÖÛú)


´ÖÖò›ü»Ö ®ÖêŸÖÖ Ûúß "û×¾Ö "Ö׸ü¡ÖÖÓ×ÛúŸÖÛú¸üŸÖÖ Æîü …


®ÖêŸÖéŸ¾Ö ×¾ÖÛúÖÃÖ ¯Ö¸ü •ÖÌÖê¸ü ¤êüŸÖÖ Æîü …


7. ¯ÖÏŸµÖõÖ ²ÖÖê¬ÖÖŸ´ÖÛú ¯ÖÏ×¾Ö×¬Ö †¾ÖãÖÖ ÛúÖî®Ö ÃÖß ®ÖÆüà Æîü

†¾Ö¬ÖÖ®Ö/"ÖµÖ®Ö


×®Ö¾ÖÔ"Ö®Ö


†ÖªÖê¯ÖÖ®ŸÖ †®Öã¯ÖÖ»Ö®Ö


¯Öã®Ö:¯ÖÏÖׯŸÖ


8. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖî®Ö ÃÖÖ Ûú£Ö®Ö ÃÖÆüß Æîü

»ÖõµÖ †¾Ö¸üÖê¬ÖÖë Ûêú ÃÖ´ÖæÆü Ûêú ºþ¯Ö ´ÖëÛúÖµÖÔ Ûú¸üŸÖê Æïü •ÖÖê ×Ûú ÃÖÓÝÖšü®Ö ÛúÖê ¯Öæ¸üÖÛú¸ü®ÖÖ Æüß "ÖÖ×ÆüµÖê …


×®ÖµÖŸÖ¾ÖÖ¤üß »ÖõµÖ, »ÖõµÖ µÖÖ ×¤ü¿ÖÖ²ÖŸÖÖŸÖê Æïü וÖÃÖ †Öê¸ü ÃÖÓÝÖšü®Ö †¯Ö®Öê ¯Öϵ֟®Ö ¯ÖϵÖãŒŸÖ Ûú¸üŸÖÖ Æîü †Öî¸ü ¾ÖÖêµÖã׌ŸÖµÖãŒŸÖ ºþ¯Ö ÃÖê ×®ÖµÖŸÖ ÆüÖê ÃÖÛúŸÖê Æïü …


»ÖõµÖÖë ÛúÖê ×®ÖµÖŸÖ¾ÖÖ¤üß ŸÖ£ÖÖ †¾Ö¸üÖê¬Ö»ÖõµÖÖë Ûêú ºþ¯Ö ´Öë ¾ÖÝÖáÛéúŸÖ ×ÛúµÖÖ •ÖÖÃÖÛúŸÖÖ Æîü …


ˆ¯ÖµÖãÔŒŸÖ ÃÖ³Öß …


9. ±úß›ü»Ö¸ü «üÖ¸üÖ ¯ÖÏן֯ÖÖפüŸÖ ®ÖêŸÖéŸ¾Ö Ûêú
†ÖÛú×ôÖÛúŸÖÖ ´ÖÖò›ü»Ö Ûêú †®ÖãÃÖÖ¸ü ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖî®Ö ÃÖÖ ×ãÖןָ֯üÛú "Ö¸ü ®ÖÆüà Æîü

®ÖêŸÖÖ-ÃÖ¤üÃµÖ ÃÖ´²Ö®¬Ö


ÛúÖµÖÔ ÛúÖ œüÖÑ"ÖÖ


¯Ö¤ü Ûúß ¿Ö׌ŸÖ


†®Öã¾ÖÙŸÖµÖÖë Ûúß ¯Ö׸ü¯ÖŒ¾ÖŸÖÖ


10. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖî®Ö ÃÖÖ Ûêú®¦üßµÖÛéúŸÖ ÃÖÓ"ÖÖ¸ü®Öê™ü¾ÖÛÔú ŸÖÓ¡Ö ®ÖÆüà Æîü

¾Æüᯙ ®Öê™ü¾ÖÛÔú


Y-†ÖÛúÖ¸ü ®Öê™ü¾ÖÛÔú


¾Öé¢Ö ®Öê™ü¾ÖÛÔú


ÀÖéÓÜÖ»ÖÖ ®Öê™ü¾ÖÛÔú


11. Why is 'procedural justice'important in the context of the management of misconduct

It reflects on the integrity ofHR professionals.


It ensures that individuals have a sense that they havebeen treated fairly.


It reflects on the values and attitudes of top management.


It protects the interest ofdaily wage earners.



12. To be effective a points-based­rating system requires

Close management control


Comprehensive, reliable and consistent information


Objectivity in assessments


360° assessment



13. Too much of reliance on internal recruitment can result in

Reduced job performance


High labour turnover


Internal conflict


Poor group dynamics



14. The concept of stagnation in thecontext of HRM means

Lack of appropriate selectioncriteria.


HR staff having very limited experience outside the HRfunction.


Over-reliance on the internal labour market to fill new positions.


Lack of integration of recruitment and selection into the wider human resource function.



15. Negotiations are an important aspect of the collective-bargainingprocess. What do they ensure

That conflict is contained within manageable boundaries.


That there is an agreement between all parties involved.


That conflict is alwaysresolved.


It achieves a set of lasting agreements.



16. If the going rate of interest is above the coupon rate, the bond will sell

At a Premium


At a Discount


At Par


None of the above


17. In case the sales or project's investment deviates from expected ones, it needs

Optimistic scenario analysis


Sensitivity analysis


Simulation analysis


Financial break-even analysis


18. 'Trading on equity' refers to

Optimum capital structure


Appropriate capitalisation


Capital gearing


Watered capital


19. Match the items of two lists, giving the correct code
List I List II

a.
Dividend i. John Capitalisation Lintner Model

b.
Dividend ii. James E. Relevance Walter Model

c.
Dividend iii. Myron Irrelevance Gordon Model

d.
Dividend Pay-iv. Modigliani out Model Miller


Codes
a b c d


ii i iii iv


i iv ii iii


iii ii iv i


iv iii i ii


20. The excess payment by the new company to the amalgamating companies for the appraised value of the assets and liabilities taken over is accounted as

Capital Reserve


Bonus Share Capital


Goodwill


Amount paid for the acquisition of the brand


11. 'Ûú¤üÖ"ÖÖ¸ü' Ûêú ¯ÖϲÖÓ¬Ö®Ö Ûêú ¯ÖÏÃÖÓÝÖ ´Öë '¯ÖÏ×ÛÎúµÖÖ´Öæ»ÖÛú ŒµÖÖë ´ÖÆü¢¾Ö¯ÖæÞÖÔ Æîü

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ñúßŸÖ ¯ÖæÑ•Öß (¾ÖÖ™ü›Ôü Ûîúׯ֙ü»Ö)


19. ÃÖÆüß ÛúÖê›ü ¤êüŸÖê Æãü‹ ×®Ö´®Ö×»Ö×ÜÖŸÖ ¤üÖê ÃÖæ×"ÖµÖÖë ´Öë¤üß ÝÖ‡Ô ´Ö¤üÖë ÛúÖê ÃÖã´Öê×»ÖŸÖ Ûúßו֋
ÃÖæ"Öß I ÃÖæ"Öß II

a.
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b.
»ÖÖ³ÖÖÓ¿Ö ii. •Öê´ÃÖ ‡Ô. ¯ÖÏÖÃÖÓ×ÝÖÛúŸÖÖ ´ÖÖò›ü»Ö ¾ÖÖ»™ü¸ü

c.
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†¯ÖÏÖÃÖÓ×ÝÖÛúŸÖÖ
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d.
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󜅐ݟ
a b c d


ii i iii iv


i iv ii iii


iii ii iv i


iv iii i ii


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21. Which of the following is directmarketing

Face to-face marketing


Catalogue marketing


Direct mailing


Test marketing



22. In marketing research, primary data can be collected through

Observational Method


Survey Method


Experimental Method


All of the above



23. Holistic marketing does not include

Internal Marketing


Integrated Marketing


Performance Marketing


Financial Marketing



24. Which of the following is not a distinctive characteristics of services

Transparency Intangibility


Inseparability Perishability



25. To remain dominant, a market leader looks for

ways to expand total market demand


attempting to protect its current share


increasing its market share


all of the above



26. Consider the names of organisations/persons listed in List I and their role/functionsgiven in List II
List I List II
a.
Bureau of i. Measurement of Indian Service qualityStandards

b.
Zeithmal, ii. Measurement of Parasuraman quality of and Berry Educational service

c.
ISO iii. Standardisation and quality control of manufactured goods

d.
National iv. Quality marking Assessment and Certification and of standards Accreditation Council


Indicate the correct matching


Codes
a b c d

i ii iii iv


ii iii iv i


iv ii iii i


iii i iv ii



27. In Linear Programming, which one of the following cases is not a typeof sensitivity analysis

Model building


Objective-function ranging


Pricing out


Right hand-side ranging


28. The upper control limit for an
X chart, with n
26.7,

R 5.3 and d2 2.970, is

24.9 26.11


27.29 28.48


29. The additional cost of shortening anactivity by one unit of time is

Cost slope Crash cost


Crash time Least cost


30. Which method is least suited for forecasting the demand of a new product

Survey of Buyers' Intentions


Composite Opinions of Sales Force


Test Marketing


Time-Series Analysis


31.
In a hypothesis test, a 0.05 and ß 0.10, the power of the test 0.10 0.90 0.95 0.15

32.
When performing a Chi-squarehypothesis test, what happens whenexpected frequencies in several cells are too small


Value of .2 will be overestimated.


The null hypothesis will bemore likely to be rejectedthan it should be.


The degrees of freedom are greatly reduced.


and but not



33.
Under which situation, the method of 'experimentation, modelling and sensitivity analysis' is used to determine the information requirements of the management


Total Uncertainty


High Risk


Low Risk


Certainty




21. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖî®Ö ÃÖÖ ‹Ûú ¯ÖÏŸµÖõÖ×¾Ö¯ÖÞÖ®Ö Æîü

†Ö´Ö®Öê-ÃÖÖ´Ö®Öê ×¾Ö¯ÖÞÖ®Ö


´Ö滵ÖÃÖæ"Öß (Ûú™ü»ÖÖêÝÖ) ×¾Ö¯ÖÞÖ®Ö


¯ÖÏŸµÖõÖ ›üÖÛú «üÖ¸üÖ ÃÖ®¤êü¿Ö (›üÖµÖ¸êüŒ™ü ´ÖêØ»ÖÝÖ)


¯Ö¸ü&szl