Exam Details
| Subject | Case Studies In Hospitality Industry | |
| Paper | ||
| Exam / Course | Bachelor in Hotel Management (BIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Discuss the concept of yield management in the context of Hospitality industry and draw the yield management cycle.
2. What is revenue management What are the various sources of revenue generation for a hotel chain? Explain with examples.
3. What is E -Commerce? What are the advantages of online marketing in hospitality industry? Explain with example.
4. Select any hotel marketing website and suggest how the website can be made more effective marketing tool for business?
5. Evaluate web based marketing of hotel of your choice and comment on its marketing potential.
6. How the social media can impact the brand image of hotel? List ten points.
7. Describe CRM (Customer Relationship Marketing) strategies of Oberoi group of hotels.
8. Discuss the internet impacts on Hospitality industry.
9. Write short notes on the following:
Sustainable Development for Green Hospitality
ECO -Certification
10. "Yield management is critical to maximizing a hospitality profitability". Justify with two examples.
2. What is revenue management What are the various sources of revenue generation for a hotel chain? Explain with examples.
3. What is E -Commerce? What are the advantages of online marketing in hospitality industry? Explain with example.
4. Select any hotel marketing website and suggest how the website can be made more effective marketing tool for business?
5. Evaluate web based marketing of hotel of your choice and comment on its marketing potential.
6. How the social media can impact the brand image of hotel? List ten points.
7. Describe CRM (Customer Relationship Marketing) strategies of Oberoi group of hotels.
8. Discuss the internet impacts on Hospitality industry.
9. Write short notes on the following:
Sustainable Development for Green Hospitality
ECO -Certification
10. "Yield management is critical to maximizing a hospitality profitability". Justify with two examples.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Food Production
- Allied Hospitality Service Management
- Basic food and beverage service
- Basic Food Production
- Basic Front Office Operation
- Basic Housekeeping Operation
- Beverage Management
- Business Communication Skills
- Case Studies In Hospitality Industry
- Computer Skills
- Consumer Protection
- Environmental Studies And Facility Planning
- Food And Beverage Management
- Food And Beverage Management Control
- Food And Beverage Retail Management
- Front Office Management
- Hospitality Service Marketing
- Hotel Accounting
- Hotel Economics
- Hotel Engineering And Maintenance
- Hotel Law
- House Keeping Management
- Housekeeping Managament - Ii
- Human Resource Management
- Hygiene and Sanitation
- Introduction To The Harvard Referencing System
- Luxury Management and Real Estate Development
- Nutrition And Food Science
- Organizational Behaviour
- Outdoor, Industrial And Hospitality Catering Management
- Overview Of Tourism And Its Sustainability
- Principles of Management
- Quantity Food Production Techniques
- Specialisation In Room Division Management
- Specialization In Food And Beverage Service Management
- Specialization In Food Production Management