Exam Details
| Subject | Case Studies In Hospitality Industry | |
| Paper | ||
| Exam / Course | Bachelor in Hotel Management (BIHM) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain automated centralised management system in hotel operations.
2. Discuss the process of setting up a free-standing website. Evaluate the potential of e-commerce for small hotel business.
3. What is CSR? Illustrate its need and importance in hotel industry.
4. How revenue management has evolved over the years? Discuss its application in hotel industry.
5. Explain the advantages and disadvantages of e-CRM in hospitality industry.
6. Is e-marketing effective for sales promotion of hotel? Justify with example.
7. A XYZ hotel company has decided to start e-marketing. As a Consultant, prepare a proposal comprising functioning and ethics.
8. Discuss the operational flow chart of CRM in hotel industry.
9. Elaborate the strategies of CRM used by the five star hotels to improve their image.
10. Discuss effect of e-marketing and CRM effect on clients retention and profitability in five star hotels.
2. Discuss the process of setting up a free-standing website. Evaluate the potential of e-commerce for small hotel business.
3. What is CSR? Illustrate its need and importance in hotel industry.
4. How revenue management has evolved over the years? Discuss its application in hotel industry.
5. Explain the advantages and disadvantages of e-CRM in hospitality industry.
6. Is e-marketing effective for sales promotion of hotel? Justify with example.
7. A XYZ hotel company has decided to start e-marketing. As a Consultant, prepare a proposal comprising functioning and ethics.
8. Discuss the operational flow chart of CRM in hotel industry.
9. Elaborate the strategies of CRM used by the five star hotels to improve their image.
10. Discuss effect of e-marketing and CRM effect on clients retention and profitability in five star hotels.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Food Production
- Allied Hospitality Service Management
- Basic food and beverage service
- Basic Food Production
- Basic Front Office Operation
- Basic Housekeeping Operation
- Beverage Management
- Business Communication Skills
- Case Studies In Hospitality Industry
- Computer Skills
- Consumer Protection
- Environmental Studies And Facility Planning
- Food And Beverage Management
- Food And Beverage Management Control
- Food And Beverage Retail Management
- Front Office Management
- Hospitality Service Marketing
- Hotel Accounting
- Hotel Economics
- Hotel Engineering And Maintenance
- Hotel Law
- House Keeping Management
- Housekeeping Managament - Ii
- Human Resource Management
- Hygiene and Sanitation
- Introduction To The Harvard Referencing System
- Luxury Management and Real Estate Development
- Nutrition And Food Science
- Organizational Behaviour
- Outdoor, Industrial And Hospitality Catering Management
- Overview Of Tourism And Its Sustainability
- Principles of Management
- Quantity Food Production Techniques
- Specialisation In Room Division Management
- Specialization In Food And Beverage Service Management
- Specialization In Food Production Management