Exam Details
| Subject | Tourism Marketing | |
| Paper | ||
| Exam / Course | Tourism Studies CTS, DTS, BTS, BHM (Ex Diploma), MTM-II, MHA-II) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Define Marketing. Discuss the evolution of the concept of marketing with examples.
2. Discuss with examples the various pricing practices followed by tourism organisation.
3. Explain the components of tourism marketing mix.
4. Discuss the advantages of forecasting as a tool for Tourism Marketing. Identify the factors which affect forecasting in the tourism sector.
5. Write short notes on any two
Responsible Marketing
Sustainable Tourism
Public Relation in Tourism
Domestic Tourism Market
6. Discuss the role and importance of public organisations and local bodies in the marketing of tourism destination.
7. What do you understand by Alternative and supplementary accommodation? Discuss the types of supplementary accommodation available and their importance in the tourism industry.
8. Discuss with examples how local cuisines can be designed and marketed as a tourism product.
9. Give a brief overview of the marketing activities undertaken by tour operators.
10. Write short notes on any two
Marketing Linkages in Tourism
Familiarisation Tours
Product Life Cycle
2. Discuss with examples the various pricing practices followed by tourism organisation.
3. Explain the components of tourism marketing mix.
4. Discuss the advantages of forecasting as a tool for Tourism Marketing. Identify the factors which affect forecasting in the tourism sector.
5. Write short notes on any two
Responsible Marketing
Sustainable Tourism
Public Relation in Tourism
Domestic Tourism Market
6. Discuss the role and importance of public organisations and local bodies in the marketing of tourism destination.
7. What do you understand by Alternative and supplementary accommodation? Discuss the types of supplementary accommodation available and their importance in the tourism industry.
8. Discuss with examples how local cuisines can be designed and marketed as a tourism product.
9. Give a brief overview of the marketing activities undertaken by tour operators.
10. Write short notes on any two
Marketing Linkages in Tourism
Familiarisation Tours
Product Life Cycle
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Ecology Environment And Tourism
- Foundation Course In Tourism
- Human Resource Development
- Indian Culture : Perspective For Tourism
- Management In Tourism
- Tourism Development: Products, Operations And Case Studies
- Tourism Marketing