Exam Details
| Subject | Tourism Marketing | |
| Paper | ||
| Exam / Course | Tourism Studies CTS, DTS, BTS, BHM (Ex Diploma), MTM-II, MHA-II) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define Tourism Marketing. What is the nature and scope of Tourism Marketing?
2. Bring out the significance of technology in Tourism Marketing.
3. Discuss in detail the difference between 'Marketing concept' and 'Selling concept'. Which concept is more suitable for the tourism industry and why?
4. Giving suitable examples, discuss the role of FAM tours as an excellent marketing tool.
5. What are the three main distribution channels in travel and tourism marketing? Explain each of these briefly.
6. Explain the significance of the following in tourism industry:
Market segmentation
Seasonal marketing
7. Discuss the role of travel agencies and tour operators in marketing of events.
8. Which forms of sales promotion are most effective in getting guests to try new product or service in a hotel?
9. Elaborate the steps involved in the designing and printing of tour brochures.
10. Write short notes on the following:
Product mix
Airline Marketing
Tourism fairs and travel marts
MIS
2. Bring out the significance of technology in Tourism Marketing.
3. Discuss in detail the difference between 'Marketing concept' and 'Selling concept'. Which concept is more suitable for the tourism industry and why?
4. Giving suitable examples, discuss the role of FAM tours as an excellent marketing tool.
5. What are the three main distribution channels in travel and tourism marketing? Explain each of these briefly.
6. Explain the significance of the following in tourism industry:
Market segmentation
Seasonal marketing
7. Discuss the role of travel agencies and tour operators in marketing of events.
8. Which forms of sales promotion are most effective in getting guests to try new product or service in a hotel?
9. Elaborate the steps involved in the designing and printing of tour brochures.
10. Write short notes on the following:
Product mix
Airline Marketing
Tourism fairs and travel marts
MIS
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Ecology Environment And Tourism
- Foundation Course In Tourism
- Human Resource Development
- Indian Culture : Perspective For Tourism
- Management In Tourism
- Tourism Development: Products, Operations And Case Studies
- Tourism Marketing