Exam Details
| Subject | Tourism Marketing | |
| Paper | ||
| Exam / Course | Tourism Studies CTS, DTS, BTS, BHM (Ex Diploma), MTM-II, MHA-II) | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define forecasting for Tourism. What factors influence Tourism demand? Explain.
2. Identify the major international tourist generating markets for inbound tourism in India. How will you use this data for market segmentation? Explain in detail.
3. Write a detailed note on the developmental role of Tourism. Should local bodies have a role in tourism development? Why or why not?
4. Discuss in detail some of the environment friendly marketing strategies adopted in tourism industry. Give example wherever necessary.
5. Explain the different pricing strategies used in pricing of tourism products. What is the significance of Marginal Costing in Travel and Tourism Marketing?
6. What are some of the channels of distribution used in tourism marketing? What role do intermediaries play in tourism marketing?
7. What is the role of seasonality in Tourism? Indicate the types and reasons which contribute towards seasonality in tourism.
8. Explain the role of events, activities and individuals in tourism marketing.
9. Giving suitable examples, highlight the challenges that Star Category Hotels face in marketing.
10. Discuss the role of brochures in Tour Operations and Tour Operations Marketing.
2. Identify the major international tourist generating markets for inbound tourism in India. How will you use this data for market segmentation? Explain in detail.
3. Write a detailed note on the developmental role of Tourism. Should local bodies have a role in tourism development? Why or why not?
4. Discuss in detail some of the environment friendly marketing strategies adopted in tourism industry. Give example wherever necessary.
5. Explain the different pricing strategies used in pricing of tourism products. What is the significance of Marginal Costing in Travel and Tourism Marketing?
6. What are some of the channels of distribution used in tourism marketing? What role do intermediaries play in tourism marketing?
7. What is the role of seasonality in Tourism? Indicate the types and reasons which contribute towards seasonality in tourism.
8. Explain the role of events, activities and individuals in tourism marketing.
9. Giving suitable examples, highlight the challenges that Star Category Hotels face in marketing.
10. Discuss the role of brochures in Tour Operations and Tour Operations Marketing.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Ecology Environment And Tourism
- Foundation Course In Tourism
- Human Resource Development
- Indian Culture : Perspective For Tourism
- Management In Tourism
- Tourism Development: Products, Operations And Case Studies
- Tourism Marketing