Exam Details
| Subject | Marketing For Tourism Managers | |
| Paper | ||
| Exam / Course | Master's in Tourism Management | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Discuss the modern concept of marketing. How can it be related with the human needs?
2. "Marketing of services is unique in nature." Examine the statement.
3. Discuss the factors that may influence the consumer behaviour.
4. How can Product Life Cycle concept be applied to tourism trade? Give suitable examples.
5. Write short notes on any two of the following:
Sales forecasting
Cyber marketing
Managing sales personnel
6. Discuss the various determinates of pricing. How would they effect the pricing of a tour package
7. "Branding and packaging are essential components of product management." Discuss them in the context of a tourism product.
8. What is the purpose and objective of market research? Discuss its usage and applications in the context of tourism and hospitality industry in India.
9. Discuss the alternative channels of distribution.
10. How do government regulations and policies influence marketing
2. "Marketing of services is unique in nature." Examine the statement.
3. Discuss the factors that may influence the consumer behaviour.
4. How can Product Life Cycle concept be applied to tourism trade? Give suitable examples.
5. Write short notes on any two of the following:
Sales forecasting
Cyber marketing
Managing sales personnel
6. Discuss the various determinates of pricing. How would they effect the pricing of a tour package
7. "Branding and packaging are essential components of product management." Discuss them in the context of a tourism product.
8. What is the purpose and objective of market research? Discuss its usage and applications in the context of tourism and hospitality industry in India.
9. Discuss the alternative channels of distribution.
10. How do government regulations and policies influence marketing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting And Finance For Managers In Tourism
- Human Resource Planning and Development in Tourism
- Information Management Systems in Tourism
- Management Functions and Behaviour in Tourism
- Managing Entrepreneurship' And Small Business In Tourism
- Managing Personnel in Toursim
- Managing Sales And Promotion In Tourism
- Marketing For Tourism Managers
- Meetings, Incentives, Conferences And Expositions (Mice)
- Tourism Impacts
- Tourism Operations
- Tourism Planning And Development
- Tourism Products : Design and Development
- Tourist Transport Management (Road Transport)
- Understanding Tourism Markets