Exam Details
| Subject | Marketing For Tourism Managers | |
| Paper | ||
| Exam / Course | Master's in Tourism Management | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain the 4 of Marketing Mix with suitable example from Tourism Industry.
2. Describe the various components of a Marketing Plan of a domestic tour package.
3. Explain citing relevant examples, the broad areas of application of Marketing Research.
4. What do you understand by the term "Product"? Describe the various types of consumer and Industrial products.
5. Write short notes on the following in about 150 words each:
Advertising objectives
Information required for a sales forecast
Forms of non-price competition
Types of Purchase Decision Behaviour
6. Explain the stages in a Product Life Cycle. Suggest Marketing Mix strategies to rejuvenate two different Hill Stations, one at its growth stage and the other at its Decline stage.
7. Define 'Packaging' of products. Discuss its functional aspect and relevance as a Marketing tool.
8. Why is Personal Selling often considered the most result -oriented promotion method? Describe the steps involved in Personal Selling.
9. Discuss the objectives of Sales Promotion citing relevant examples from tourism industry.
10. Explain any two of the following factors which influence Consumer Behaviour:
Psychological factors
Social factors
Personal factors
2. Describe the various components of a Marketing Plan of a domestic tour package.
3. Explain citing relevant examples, the broad areas of application of Marketing Research.
4. What do you understand by the term "Product"? Describe the various types of consumer and Industrial products.
5. Write short notes on the following in about 150 words each:
Advertising objectives
Information required for a sales forecast
Forms of non-price competition
Types of Purchase Decision Behaviour
6. Explain the stages in a Product Life Cycle. Suggest Marketing Mix strategies to rejuvenate two different Hill Stations, one at its growth stage and the other at its Decline stage.
7. Define 'Packaging' of products. Discuss its functional aspect and relevance as a Marketing tool.
8. Why is Personal Selling often considered the most result -oriented promotion method? Describe the steps involved in Personal Selling.
9. Discuss the objectives of Sales Promotion citing relevant examples from tourism industry.
10. Explain any two of the following factors which influence Consumer Behaviour:
Psychological factors
Social factors
Personal factors
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting And Finance For Managers In Tourism
- Human Resource Planning and Development in Tourism
- Information Management Systems in Tourism
- Management Functions and Behaviour in Tourism
- Managing Entrepreneurship' And Small Business In Tourism
- Managing Personnel in Toursim
- Managing Sales And Promotion In Tourism
- Marketing For Tourism Managers
- Meetings, Incentives, Conferences And Expositions (Mice)
- Tourism Impacts
- Tourism Operations
- Tourism Planning And Development
- Tourism Products : Design and Development
- Tourist Transport Management (Road Transport)
- Understanding Tourism Markets