Exam Details
| Subject | Marketing For Tourism Managers | |
| Paper | ||
| Exam / Course | Master's in Tourism Management | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
1. Discuss the characteristics of service industry. How do they influence the services marketing?
2. Write a note on social marketing concept and its application to India.
3. Explain with suitable examples factors that influence consumer behavior.
4. Define a wholesaler. What role does he play in promoting the tourism product
5. Write short notes on any two in 300 words each:
Social marketing
Marketing organization
Demand forecasting
6. Discuss the parameters for tourism market segmentation.
7. Discuss the stages involved in the buyer's decision making process.
8. Discuss the importance of market research for tourism trade.
9. What are the components of promotional mix Discuss the determinants of promotional mix.
10. What is management of sales force? What methods are used for training of sales force?
2. Write a note on social marketing concept and its application to India.
3. Explain with suitable examples factors that influence consumer behavior.
4. Define a wholesaler. What role does he play in promoting the tourism product
5. Write short notes on any two in 300 words each:
Social marketing
Marketing organization
Demand forecasting
6. Discuss the parameters for tourism market segmentation.
7. Discuss the stages involved in the buyer's decision making process.
8. Discuss the importance of market research for tourism trade.
9. What are the components of promotional mix Discuss the determinants of promotional mix.
10. What is management of sales force? What methods are used for training of sales force?
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting And Finance For Managers In Tourism
- Human Resource Planning and Development in Tourism
- Information Management Systems in Tourism
- Management Functions and Behaviour in Tourism
- Managing Entrepreneurship' And Small Business In Tourism
- Managing Personnel in Toursim
- Managing Sales And Promotion In Tourism
- Marketing For Tourism Managers
- Meetings, Incentives, Conferences And Expositions (Mice)
- Tourism Impacts
- Tourism Operations
- Tourism Planning And Development
- Tourism Products : Design and Development
- Tourist Transport Management (Road Transport)
- Understanding Tourism Markets